On September 2, the 2023 China (Arshan) Tourism Conference, co-sponsored by the Ministry of Culture and Tourism, Xinhua News Agency and the People's Government of the Inner Mongolia Autonomous Region, was launched in Arshan City, Xing'an League, Inner Mongolia. Hu Heping, Vice Minister of the Central Propaganda Department in charge of daily work, Secretary of the Party Group of the Ministry of Culture and Tourism, and Minister of Culture and Tourism, Lv Yansong, Editor-in-Chief of Xinhua News Agency, and Wang Lixia, Deputy Secretary of the Party Committee of the Inner Mongolia Autonomous Region and Chairman of the Autonomous Region, attended the event and delivered speeches. Zheng Hongfan, Standing Committee of the Party Committee of Inner Mongolia Autonomous Region and Minister of Propaganda Department, and Yang Jin, Vice Chairman of Inner Mongolia Autonomous Region attended.

Hu Heping said that holding this conference is a concrete initiative to implement the important instructions of General Secretary Xi Jinping on the work of Inner Mongolia, a practical move to promote tourism consumption and help the industry to recover and develop, and an important action to strengthen targeted support and serve the strategy of rural revitalization. At present, the tourism market continues to expand, the tourism industry is rapidly recovering, and the important role of the steady growth of the tourism industry in expanding domestic demand, benefiting people's livelihoods, and meeting the people's new expectations for a better life has become more prominent. The majority of culture and tourism workers should deeply study and implement the spirit of General Secretary Xi Jinping's important exposition on culture and tourism, focus on the theme of high-quality development, adhere to the tourism for the people, play a tourism-driven role, continue to improve the tourism policy system, solve the difficulties for tourism enterprises, optimize the ecology of the tourism industry, enrich the supply of high-quality products and services, and vigorously develop mass tourism, intelligent tourism, green tourism, and civilized tourism.

Lv Yansong said that the active participation of the media is indispensable to tell the story of the deep integration of culture and tourism. As the key point of the Party's news and public opinion work and the national news agency, Xinhua News Agency will, under the guidance of General Secretary Xi Jinping's important exposition on the integration of culture and tourism, faithfully fulfill its duties as the spokesman, the eyes and ears, and a think tank of the CPC, and continue to demonstrate the effectiveness of China's initiatives on the integration of culture and tourism and promote the natural integration and coordinated fusion of "poems and faraway places" in the process of creating a better life together. To tell the story of the integration of culture and tourism, it is necessary to be firm in cultural self-confidence and self-improvement, and to gather the spiritual strength of building a modern civilization for the Chinese nation; to adhere to the general tone of seeking progress while maintaining stability, and to convey confidence in the development of China's economy; and to carry out the concept of "green mountains and clear water are equal to mountains of gold and silver", and to play a strong voice of China's green development in the new era.

Wang Lixia said, walking into Inner Mongolia, you can enjoy the beauty of scenery, culture, ethnicity, landscape, and customs, and the ethnic groups will always be open arms to welcome friends from all over the country to go for the "grassland agreement". Inner Mongolia will deeply study and implement the important thesis of General Secretary Xi Jinping on the integration of culture and tourism, firmly grasp the opportunity of this conference, focus on doing a good job of the "two major events", playing the "northern field culture" brand, to create a preferred place for self-driving tours, camping tours, vacation tours and recreational tours, and promote the vigorous development of all-area and four-season tours in the northern part of the motherland. Sincerely hope that the Ministry of Culture and Tourism, Xinhua News Agency, brother provinces, autonomous regions and municipalities and friends from all walks of life care about and support the development of culture and tourism in Inner Mongolia, and set off together to enjoy the beautiful scenery of the motherland's northern border.

Held on the day of the national ski resort, the national rural tourism key villages and towns award ceremony, the Ministry of Culture and Tourism and Xinhua News Agency jointly launched the "design for the countryside" activities, as a tourism promotion, Inner Mongolia released Aershan cultural tourism promotional video, culture and tourism enterprises issued a "hand in hand to help the Aershan Tourism" joint initiative. The conference set "culture and tourism integration green development" as the theme, adhere to the combination of display and promotion, online and offline linkage, carefully launched the "thousands of people" across the Daxing'anling driving tour, forums and exchanges, rural tourism and art to enhance the action, "intangible cultural heritage + tourism", vacation product experience and other nine activities. The conference will last until September 3rd.