On the morning of October 29th, the first World Shangri-La Cultural Tourism Festival was opened at the Moonlight Square of Dokuzong Ancient City in Shangri-La, Yunnan Province, and the World Shangri-La Culture and Tourism Industry Development Forum was held on the same day. With the theme of building the world's "Shangri-La", the event mobilized wisdom from all walks of life to make suggestions for the high-quality development of the world's "Shangri-La" culture and tourism industry, so that the world's "Shangri-La" can move towards sustainable, high-quality development.
Diqing, meaning "Auspicious Place" in Tibetan, is governed by Shangri-La City, Deqin County and Wisi Lisu Autonomous County, with the world-famous "Shangri-La" brand and internationally recognized tourism brands such as "Three Parallel Rivers", "Meili Snow Mountain" and "Ancient Tea Horse Road".
Wang Xun, Director of Investment Promotion Bureau of Yunnan Province, He Moubao, Secretary of Gannan Prefecture State Party Committee of Gansu Province, Xia Wujie, Secretary of Haibei Prefecture State Party Committee of Qinghai Province, Cui Yufeng, Secretary of the Party Committee of Sichuan Institute for Nationalities, Chen Shuyun, Deputy Director of Yunnan Provincial Department of Culture and Tourism, Bi Kunmin, Inspector of Kunming Municipal Government, Gao Guichao, Deputy Secretary of the Party Committee, Director and General Manager of China Copper, Li Jialong, Deputy Secretary of the Party Committee, Vice Chairman and General Manager of Yunnan Provincial Comfort Travel Holding Group Co. Ltd, and Bai Zhiwei, Vice President of Tongcheng Travel Holding Company Limited were invited to attend the opening ceremony.
Diqing state party committee secretary Luo Chaofeng announced the opening of the first World's "Shangri-La" Culture and Tourism Festival. State party committee deputy secretary, governor Zhang Weidong gave a speech at the opening ceremony. Li Yanlan, Yu Shengxiang, Miao Youfa and other state leaders attended the opening ceremony.
On behalf of the CPC Diqing state party committee, the state people's congress, the state people's government, the state political consultative conference and the whole state cadres and masses of all ethnic groups, Zhang Weidong expressed a warm welcome to the leaders and guests in the activity, and expressed his sincere gratitude to people from all walks of life, all parties to the friend who have been caring about and supporting the economic and social development of the Diqing.
Zhang Weidong pointed out that the first World "Shangri-La" Cultural Tourism Festival, aimed at fully demonstrating the new era of the party's governance of Tibet strategy in Diqing's successful practice and great achievements, to accelerate the promotion of regional cooperation and cultural tourism high-quality development. This activity will further deepen the exchanges, exchanges and integration of all ethnic groups, so that the consciousness of the Chinese national community is internalized in the heart and externalized in the behavior; further stimulate the masses of all ethnic groups to listen to the Party, feel the Party's grace, and follow the Party's firm confidence and determination to cohesion of the "common unity and struggle, common prosperity and development" of the powerful force; further deepen exchanges and collaboration with brother cities and towns, and accelerate the transformation and upgrading of tourism in northwestern Yunnan, and jointly promote the Greater Shangri-La tourism economic circle. At present, opportunities and challenges co-exist, Diqing will soon open the high-speed rail line, culture and tourism industry is bound to usher in the development of the high light moment. Diqing will take this opportunity to bear in mind the mission, unity and progress, firmly implement the spirit of the important instructions of General Secretary Xi Jinping, continue to work hard to fully stimulate the economic, livelihood, ecological and social benefits of culture and tourism, use the whole state's efforts to polish the world's "Shangri-La" gold standard in all aspects, and walk out of a new route of high-quality development of culture and tourism with the characteristics of the times, and the characteristics of Diqing culture and tourism quality development of new routes, using all-out efforts to build culture and tourism strong state, and strive to write a new chapter in the high quality development of culture and tourism in Diqing, and vigorously promote implementation in the new era of the party's governance of Tibet strategy and General Secretary Xi Jinping’s important speeches on the visit to Yunnan. We expect all walks of life to continue to pay attention to Diqing, care for Diqing, support Diqing, and become participants, practitioners, creators, and strivers of the world's "Shangri-La" on the new journey in the new era, so as to build and share the world's "Shangri-La" together.
At the opening ceremony, the People's Government of Diqing Prefecture and Tongcheng Travel Company set up a 10 million yuan "Winter Tour to Shangri-La" consumption coupon, and jointly opened a 10 million yuan "Winter Tour to Shangri-La" consumption coupon online distribution channel. The State Culture and Tourism Bureau and Tongcheng Travel Holdings Co., Ltd. awarded the title of "Diqing Great Players" and certificates to 20 bloggers in different fields with millions of followers.
Representatives of the attending guests jointly launched the opening ceremony.
The opening ceremony also featured a cultural performance of Shangri-La's "Journey of Dreams". Through the four parts of World's Shangri-La, Remembering Shangri-La, Loving Shangri-La and The World of Shangri-La, the audience was presented with a wonderful "cultural feast".
The leaders of Shanghai Yangpu District, Jiading District, Baoshan District and related enterprises which are the fixed-point supporter of Diqing, the United Front Work Department of the CPC Yunnan Provincial Committee, the Department of Finance of Yunnan Province, the leaders of Kunming City, Qujing City, Yuxi City and related enterprises of the country and the province; the leaders of the cities of Chamdu, Linzhi, and Naqu in the Tibet Autonomous Region, the states of Ganzi and Aba in Sichuan Province, the states of Haibei, Huangnan, Guoluo, and Yushu in Qinghai Province, the Gannan State in Gansu Province, and the state of Dali in Yunnan Province, Lijiang City, Nujiang Prefecture and other regional leaders, as well as the education sector guests of Tibet, Sichuan, Gansu, Qinghai, and Yunnan Province; the country's relevant cultural and tourism enterprises, people and news media were invited to attend the opening ceremony.
Diqing state party committee, state government executive vice governor Jiang Chu presided over the opening ceremony.