In the afternoon of September 22nd, the 2021 Beach Leisure Forum was held in Yantai, Shangdong by China Tourism Academy, Shandong Provincial Cultural and Tourism Department and Yantai Municipal People’s Government. Du Jiang, vice minister of culture and tourism, and Wang Xinfu, vice governor of Shandong province, attended and delivered speeches.
Du Jiang said that the State Council and the CPC Central Committee attached high importance to marine tourism and in the construction of a country with strong comprehensive marine capability, the government needed to establish a series of characteristic destination for marine tourism and to enhance the capability of supporting industries, including tourism, leisure and competition. Marine tourism was an important content to develop marine economy and to build a country with strong marine capability as well as a significant method to satisfy people’s demand for a better life. Shandong had a natural foundation to develop marine tourism and push forward leisure industry on beach. The province also spend a lot of effort, so it contributed a lot to the development of China’s marine tourism.
Du Jiang said that during the “14th five year” plan, the Ministry of Cultural and Tourism adhered to the principles of “prioritizing ecology, green development, cooperate development of land and sea, integrated development of industrial upgrading, win-win open development, improving people’s livelihood and shared development”. The government needed to focus on the high-quality development of leisure industry on beach and make full use of marine tourism in the development, exploitation and protection of the sea; to make better plans for beach-related leisure industry and expand tourism structure; to enrich the content of beach leisure industry and have more marine tourism products and services; improve the quality of beach-related leisure industry and shape high-standard brands for marine tourism and to improve the protection of marine resource and develop marine tourism in a reasonable way.
In the forum, representatives from Yantai, Sanya, Qingdao and other cities on beach introduced their experience about how to build a tourism destination. City representatives from foreign countries including Italy, Rome and Singapore Tourism Administration shared the international experience of the beach-related leisure industries.
In the evening of September 22nd, 2021 Shangdong Conference on Tourism Development was held in Binhai Square in Yantai. Li Ganjie, governor and vice secretary of Shandong province, announced the opening and delivered a speech. Yang Dongqi, vice secretary of Shandong provincial party committee, hosted the conference. Other attendees of the opening ceremony included Du Jiang, vice minister and member of the leading party group of the Ministry of Culture and Tourism, and other people of Shandong provincial party committee and provincial government.
Li Ganjie said that on a new starting point, Shandong province aimed to carry out new development ideas in a complete, accurate way and in all aspects; to serve the nation to construct a new development structure and to offer unprecedented historical opportunities to the development of cultural and tourism industries. Shandong would learn and implement important instructions given by Xi Jinping for the province; focus on how to make the province in the leading position and make new break through; make full use of the abundant cultural and tourism resource in Shandong; cooperate with major national strategies and major cultural project; spend effort to develop quality tourism tourism routes and sites; spend more effort to develop products of cultural innovation and to enhance promotion; improve the opening-up of culture and tourism; optimize service and benefit people and enterprises and push forward the high-quality development of cultural and tourism development.
During the opening ceremony, Du Jiang and Sun Licheng, member of the standing committee of Shandong provincial party committee and general secretary of Jinan municipal party committee, jointly announced the establishment the joint institute for China tourism new media. Shandong provincial people’s government and China Tourism Group signed a strategic cooperative agreement. And Yantai municipal government promoted it’s culture and tourism.