In May, Shenzhen was bustling with activity, and on May 27, the five-day 20th China (Shenzhen) International Cultural Industries Fair (referred to as “Cultural Fair”) closed in Shenzhen.
Twenty years of accumulation stepped into a new stage of development, the fair for the fulfillment of the new era of the new cultural mission, to promote the high-quality development of cultural industries has a milestone significance.
Cultural lineage is the cultural gene and spiritual lifeline of a country. As the “first exhibition of cultural industry” to help China's construction of cultural power, how will the Fair continue the historical cultural lineage and write a magnificent chapter of the times?
Thousands of years of China, ancient and modern reflection - this year's Cultural Fair set up the “Cultural and Creative China” thematic exhibition area displayed a total of more than 300 pieces of cultural and creative products for the first time, bringing together the Forbidden City Cultural and Creative, Beijing Gongmei, and other “cultural and creative households”. They focus on the latest achievements in promoting the creative transformation and innovative development of China's outstanding traditional culture, which is a perfect fusion of ancient outstanding traditional cultural elements and modern creativity.
Oriental trends are constantly being innovated - the wonderful interpretation of the domestic young actors of Yueju Opera, Chen Lijun and Li Yunxiao, which drove the flow of traffic at the same time, also pushed the trading atmosphere of the venue to a climax; the majestic Chaoshan Ying Song and Dance, the exquisite Dunhuang Flying Dance, and the Tianshui spicy hot pots full of aroma all show the cultural consumption scenes and regional characteristics of the culture in various places, so that the culture can integrate into economy development and people’s lives in an immersive way.
In the context of high-quality development, how can the Fair revitalize the industry with culture, so that the cultural industry continues to thrive in a new starting point?
The new quality productivity of culture fully empowered by digital technology shines in this fair - Huawei, Tencent, Huazhi Film and Television, Huaqiangfangte, Byte Jump, Little Red Book ...... more than 220 head of the cultural enterprises have brought the most cutting-edge products, the latest application scenarios and consumption patterns, dazzling buyers.
In the film and television - publishing - copyright - games and e-sports exhibition hall, a large number of national cultural digitization strategy and science and technology to empower the cultural industry achievements, through AI, AR and other multimedia combination of ways to meet with the audience; in the Guangdong exhibition area, “big model industry application hall”, 8 representative AI big model fully demonstrate the new quality of culture, the new trend of productivity leading the future life. High-end, intelligent, green and low-carbon products embodying the development results of new productivity are constantly emerging, and are sought after and liked by people.
Under the new development pattern of accelerating the construction of a domestic macrocycle as the main body and the mutual promotion of domestic and international double cycle, the Fair is starting afresh after 20 years, how to take up the role of a platform for cultural exchanges, mutual appreciation of civilizations, and expansion of trade at home and abroad?
This year's fair has set up an international cultural trade exhibition for the first time, and the area of the international exhibition area has expanded from 3,000 square meters in 2023 to 20,000 square meters, with more than 300 overseas exhibitors from 60 countries and regions exhibiting online and offline, and more than 30,000 overseas professional audiences from 108 countries and regions attending the fair online and offline; 18 embassies and consulates in China, such as Peru, Turkey, Cuba, Pakistan, Laos, Greece, etc., have organized delegations to participate in the fair. The Mayor of Edinburgh, UK personally led a delegation of 9 outstanding enterprises to appear at the Fair. Turkish tapestries, Australian pearls, Indian paintings, Iranian enameling and other booths attracted many people; “China created” cultural equipment and intelligent cultural consumption terminals, online literature, online dramas and online games and other cultural overseas “new three” enterprises are highly regarded by overseas buyers.
With a new mission in mind, the fair will bravely stand in the new wave. The young fair will be more innovative, open and inclusive, and will continue to stimulate the new momentum and vitality of China's cultural industry, as well as write a new chapter for international cultural exchanges and cooperation.