The five-day 20th China (Shenzhen) International Cultural Industries Fair came to an end on May 27 in Shenzhen. This year's fair further expanded the scale of the exhibition, highlighting the new phenomenon of high-quality development of China's cultural industry, and realized a double harvest of social and economic benefits.

Walking into the site of this year's Cultural Fair, you can feel the ancient Sichuan’s profound civilization in the Sichuan exhibition area in an immersive way, see Dunhuang Mogao Caves murals of Gansu exhibition area in zero distance, follow the digital people tour museum in Nanjing exhibition area, launch a dialogue of “female warrior god of the Shang Dynasty” in Henan exhibition area...... from the historical sites, tourist attractions, museums to intangible heritage traditions, artificial intelligence, virtual reality, big data and other cutting-edge technology and the deep integration of culture and tourism business, bring a “one-day tour of the world” immersive experience for the audience on the scene, opened a digital age of the cultural industry to flourish a brand-new picture, showing China's new era of new quality of culture. It shows the strong potential energy of the new era of China's cultural quality and productivity development.

During this year's fair, new designs and works based on the in-depth integration of “art + technology” vividly illustrate the new vitality inspired by cross-border exchanges and cooperation in the industry, and have become hotspots on the fairground. In 2024 Boundless——Shenzhen, Hong Kong and Macau Youth Art Exhibition, co-curator and Hong Kong designer Gao Shaokang and drone enterprises together created a visual art installation Neural Network in the Sky, which pulled new technologies such as big data and AI into the reality through art forms, and endowed science and technology with more humanized characteristics, becoming one of the attractive spots for visitors at the exhibition site. one of the locations that attracted the audience. “Through the cross-border fusion of technology and art, breaking the boundaries of art, design, technology and industry can give the public more perspectives to perceive the relationship between technology and people. It is also for this reason that this grand exhibition has taken 'Boundless' as its theme, and is committed to promoting cross-border cooperation and creation among all parties, and injecting new vitality into the economic and cultural development of the Guangdong-Hong Kong-Macao Greater Bay Area.” Gao Shaokang said.

Relying on the new form of communication in the digital era, the “three new things” of culture represented by online literature, online dramas and online games have vividly conveyed to the world the vigorous vitality of China's new cultural productivity, and have become a brand-new carrier for promoting the exchanges and mutual understanding between Chinese and foreign civilizations. During this year's fair, companies such as Read Group, Yawen Communications, Maple Leaf Interactive, miHoYo, and Weiyou Hutou Entertainment made a concentrated appearance with new cultural products and projects such as Joy of Life, YOLO, and Genshin Impact, and other TV dramas and online games that have been well received by audiences at home and abroad. “Combined with the interactive extension of digital touchpoints, the dissemination and interaction of social platforms, and the technological support of digital technology and artificial intelligence, we can effectively realize the migration of productivity from the industrial era to the digital era, continuously create fine cultural content of the era, and continuously export Chinese cultural stories to the world.” Feng Tao, the person in charge of Tencent's exhibition area, said.

With the innovative integration and application of “culture + science and technology”, the branch venues also set off a new wave of culture and expo. Junshan Film Science and Technology Industrial Park Branch using 5D immersive light and shadow projection fusion technology, to create a new 5D immersive multi-function hall, which allows the audience to feel the immersive movie scenes; F518 Creative Park Branch has set up “digital fashion full empowered to navigate” as the theme, launched the “ REMAKE——Re-Creation” special exhibition of cultural consumption innovation, ‘digital full chain’ creative brand open day and other activities; Huaqiang FANTAWILD branch combined with drone performance, VR entertainment, digital film and television and other new technologies to create a fun exhibition area.

This year's fair further focused on the “first exhibition”, “first show” and “first launch”, and held more than 100 innovative projects and new product launches. More than 100 conferences of innovative projects and new products were held, as well as the “Cultural Fair Consumption Season”, “Cultural Fair Gift” Selection Competition, and more than 20 major supporting activities such as investment promotion conferences, promotion meetings and ordering fairs, as well as investment promotion and contract signing activities of governmental groups from all over the world, which became the most concrete manifestation of the high-quality development of China's cultural industry in the new era. During the exhibition, a cultural investment and financing zone was also set up to provide professional financial services for the effective allocation of cultural resources and project transactions; and a special zone for performing arts was set up to set up a big stage for displaying and trading of national performing arts boutiques.

Through technological empowerment and flow support, “live with goods” as a typical representative of the online and offline integration of new models, is leading the current cultural consumption of the new trend, for the cultural industry to continue to innovate and add new momentum. This year's fair launched the “exhibition + live + e-commerce” new mode, joint Taobao live, Tik Tok voice live team and other Internet live with goods sellers, live with goods in the exhibition hall site. The fair's first self-built e-commerce mall “Wenbo purchase” will provide one-stop services for exhibitors and exhibits to enter and trade in the cloud, creating a never-ending “cultural fair on the cloud”.