From August 30th to August 31st, 2023, the Sanya Tourism Development Bureau, together with more than twenty tourism-oriented enterprises in Sanya, gathered in Beijing to hold a series of promotional activities themed on “Charming and Amusing Journey in Sanya”.
Through many tourism promotion conferences and media promotion activities, the unique tourism highlights resources and new tourism patterns such as “tourism + wedding” in Sanya were fully showcased, providing a platform for communication, pushing back the frontiers of cooperation between tourism-oriented enterprises in Sanya and Beijing, so as to achieve win-win development.
It is reported that this event focused on introducing various new formats of wedding and tourism in Sanya. Its beautiful and diverse natural and folk landscapes, excellent supporting facilities, and convenient transportation make Sanya the first choice for young couples for going on honeymoon and taking wedding photos.
At the promotion conference, the Sanya Wedding and Tourism Industry Association unveiled new emerging wedding and tourism products in Sanya, exhibiting the new progress of Sanya's wedding and tourism industry.
From August to October in 2023, Sanya Tourism Development Bureau launched a string of wedding and tourism promotion activities themed on “Enjoy Your Travel to Romantic Sanya”, making full use of the travel boom during the traditional Chinese festivals of Qixi, the Mid-Autumn Festival and National Day holidays. Continuously working together with high-quality local cultural and tourism enterprises, Sanya held activities such as merchant live streaming weeks and online topic competitions. It also rolled out great tourism package products such as air tickets, travel photography, hotels, wedding banquets, and scenic spots, optimized the supply of Sanya’s “tourism + wedding” products, stimulated the wedding and tourism market in the September and October, and also preheated the Sanya Tianya Haijiao (Edges of the heaven, corners of the sea) International Wedding Festival, inspiring new vitality in Sanya’s tourism market.
In addition, at the tourism promotion conference, nearly 100 representatives from enterprises in Beijing and representatives of travel-oriented enterprises in Sanya conducted in-depth exchanges in small groups to discuss opportunities for cooperation. The conference also shed light on Sanya’s new development directions including building an international tourism consumption center and implementing offshore duty-free shopping policies, promoted latest tourism activities, and demonstrated diverse fascination of Sanya. The promotion conference was shored up by Hainan Airlines, an important partner of the Sanya Tourism Development Bureau.
In order to further expand the influence of the event and enhance the publicity of Sanya’s new image, the Sanya Tourism Development Bureau also held a media promotion event, creating a more interactive and thematic impression of Sanya for local media. At the event, the Sanya Tourism Development Bureau not only shared the latest information on Sanya tourism with media reporters, but also brought a unique “Blues in the Water” interactive experience, combining blues music with water shows, allowing reporters present to feel the relaxed and casual island style of Sanya and gain unforgettable experiences.
Visitors to Sanya is mainly from Beijing. The big data platform of the Sanya Tourism Development Bureau revealed that from January to July 2023, nearly 800,000 passengers from Beijing arrived at Sanya Airport. An average of 20 flights flew from Beijing to Sanya per day, overpassing those form other cities. The warm winter, various amusement projects, and convenient transportation network in Sanya have attracted a large number of parents, children and young people from Beijing, making itself a popular holiday destination. The success of this event has provided a platform for communication and cooperation between tourism industries in these two cities, laying a good foundation for deeper linkage in the future.