This year's “May Day” tourism market, cultural leadership has become a major highlight of the search for different cultural experiences and self-spiritual satisfaction is constituting an important feature of the tourists' travel portrait.

Cultural experience tours have exploded in markets around the world. According to incomplete statistics from the State Administration of Cultural Heritage, more than 6,000 museums across the country received more than 50 million visitors on May Day, reaching the highest level in the same period in history, and popular museums were hard to find. The reason for this is that seeking spiritual self-growth is an important motivation for museum fever.

Pop culture has gradually become a new business card for tourism. Pop culture elements represented by concerts and music festivals have attracted a large number of young people with fashion and socialization attributes, becoming an important way of attracting attention to local tourism, and playing an important role in stimulating cultural and tourism consumption, and becoming a “popular code” for promoting the development of the tourism economy.

Cultural creativity promotes tourism quality. Cultural creativity has activated various ways of expression of cultural resources and inspired more high-quality cultural tourism products. During the May Day, there was an endless stream of tourism performances, and products such as immersive cultural tours and nighttime light and shadow shows became an important means of extending the stay of tourists around the world.

The intangible heritage national style leads the new trend of tourism. The construction of a strong cultural country has given rise to intangible heritage tourism fever, national wind boom, etc. Excellent traditional Chinese culture has become the content of many contemporary young people's in-depth experience on vacation. The strong return of the national style has become one of the favorite forms of tourism for young people, closely linking young people's love of traditional culture with fashionable consumer demand, and traditional culture has been revitalized.

It can be seen that from spiritual self-pleasure to spiritual self-growth, cultural travel is becoming an important way for tourists to nourish themselves and continue to grow. Localities should deeply excavate local cultural resources, realize the effective transformation of resources with the help of cultural creativity and modern technological means, and provide tourists with a higher quality travel experience with cost-effective cultural tourism products, rich cultural tourism activities, and high-quality cultural tourism services.