"Tianshui have not only spicy hot pot, but also big cherries in May, the Fuxi Ceremony in June, sweet peaches in July, Huaniu apples in August, and fresh walnuts in September, so it's never too late to come." While many netizens across the country are running to Tianshui City in Gansu Province to taste a bowl of spicy hot pot, many college students have already recommended Tianshui's specialties for the coming months very clearly online.
Tianshui is not only famous in the country, Yan Guanzhang in Japan participating in the exchange visit program found that Tianshui spicy hot pot also received the attention of foreign friends. Yan Guanzhang also recommended Tianshui's food and culture to his friends and Japanese classmates offline, "Tianshui's chili pepper is only fragrant and not spicy! As a Tianshui people, I feel very proud."
As cultural tourism receives more and more attention, many young people are participating in the development of cultural tourism in various forms. Recently, China Youth Daily's school media launched a questionnaire survey for young people, mainly college students, and a total of 3,418 valid questionnaires were collected. The results show that more than 90% of the respondents are willing to contribute to the development of cultural tourism, of which 62.23% are very willing to do what they can for their hometowns and places of work and study, and 29.29% of the respondents said "more willing".
Among the many ways to participate in the development of the cultural and tourism industry, 72.53% of the respondents would like to serve as volunteers related to cultural and tourism, 62.81% would disseminate their tourism insights through social media and other means, 62.58% would recommend regional specialties to their close friends or netizens, and 38.91% would provide opinions and suggestions to the departments related to cultural and tourism.
Highly recommended Luosifen in Liuzhou, taking pictures of old Beijing pastries that look like flowers, and how to dress while traveling in the Northwest Desert ...... Since last year, You Mengting from Hunan University has been posting more than 100 travel suggestions one after another. "I had been working on a study and internship oriented account with more than 2,000 followers before. But since I like going out very much, I wondered if I could also share some of my travel feelings." This thinking has given You Mengting a surprisingly fun experience.
Last summer's trip to Suzhou and Yangzhou became an opportunity for her to complete this idea. After she shared her itinerary and photos along the way, the article was instantly seen by many people, with more than 10,000 likes and favorites. Since then, when traveling to Qingdao, Chengdu, Tianjin and other places, she has shared them on social networks.
Xu Fucan, who put himself into the work of Jinjiang Red Tourism Zone after graduation, is equally keen on recommending tourist places to his friends. "Because I'm engaged in work related to culture and tourism, I pay extra attention to elements such as route setting, attraction distribution, and cultural characteristics every time I visit a place." He has left his footprints in Putian, Fujian and Changsha, Hunan, and shares real-time tour experience reviews in his moments.
The rise of "net red cities" such as Xi'an, Nanjing, Xiamen and Chengdu, as well as the popularity of tourist destinations such as Wuyuan, Yanji and Dazhong, are all due to the sharing of young people on social media. In recent years, the famous "Zibo barbecue", "Harbin Ice World", "Tianshui spicy hot pot", are popular by the dissemination of "immersive experience".
You Mengting found that more and more netizens will send her a message to ask about the experience of the journey and notes after seeing her suggestions. She also drove many netizens to become "online tour guides". In the post of her trip to Shenyang, some netizens asked her in the comment section what hotels to stay, what to eat, where to buy clothes, there are many Shenyang locals in the comment section to help answer, and some people said "I can help you next time you come to Northeast China".
People's favorites will make You Mengting feel happy. During the time of making social media accounts, she also gained a lot of skills in operation, copywriting, image processing, and even analysis and management. And she has become a link in the promotion of cultural tourism, consciously or unconsciously.
Zhao Wenyao from Beijing University of Chemical Technology is a self-proclaimed "unpaid online cultural tourism promoter". He once posted photos of scenic spots in his hometown on social media platforms, and it didn't take long for some of his classmates to ask for more information about the spots. Whenever this happens, Zhao Wenyao always warmly introduces them and invites them to come and travel. "The first step for young college students to contribute to cultural tourism is to become a spokesperson for cultural tourism in their hometown." Zhao Wenyao said.
In addition to being active communicators on the Internet, some college students have also begun to embark on journeys in real life, exploring the beauty of the country's mountains and rivers while becoming a member of the cultural and tourism volunteer team, Zhao Wenyao is one of them.
During the summer of his freshman year, he volunteered at Yinghu, a 4A scenic spot in his hometown of Ankang, Shaanxi Province. "My main job is to remove garbage at different points in the park to ensure that the scenic area is clean and tidy, and to ensure that visitors have a good experience." While doing his job, Zhao Wenyao, who wears a red vest, is often asked questions by visitors: "How do I get to a certain spot in the scenic area? What are the specialties near here? How long does it take to get to a certain food street?" Faced with a variety of questions from tourists, in order to do a good job of this "random part-time job", Zhao Wenyao prepared not less in advance, hoping that these tourists can have a better experience through his experience.
While teaching in Tangchang County, Longnan City, Gansu Province, Deng Jingfan, who majored in architecture at Tianjin University, was attracted by the beautiful scenery, unique climate and customs there. Deng Jingfan found that although the local tourism resources were abundant, its development was limited by low visibility and inconvenient transportation.
So in the second year of social practice, Deng Jingfan focused on local architecture and tourism routes. The team learned in detail about local architectural features and tourism resources through field visits to scenic spots and villages."A reasonable tour route will enhance the tourists' experience and make their traveling experience more comfortable and interesting." Therefore, the team members combined the knowledge related to architecture to design a zoning plan for the Luren Village scenic spot and connect the different landscapes into a complete tour route. This plan was also recognized by the local culture and tourism department.
Zhao Wenyao decided to become a volunteer for cultural tourism because of some negative news about his hometown's cultural tourism. "There were some news about Ankang cheating foreign tourists before, I felt very angry after seeing it and hoped to do something to support my hometown." Sometimes tourists will ask him for advice on local excursions in Ankang, and he will remind them which places to avoid. "I hope they can get what they pay for and show them the real hometown characteristics."
The CYC School Media Survey shows that 34.73% of respondents want to get involved in the culture and tourism industry or related work. From her undergraduate enrollment to her master's degree, from the Communication University of China and now in the workforce, Li Shujing has been delving into the field of culture and tourism for 10 years.
According to Li Shujing, the influence of science and technology on the cultural and tourism industry has become increasingly strong, and the emergence of new technologies such as big data and AI has injected new vitality into the cultural and tourism industry. In addition, the industry's emphasis on traditional culture and the degree of protection has increased significantly, and the combination of culture and tourism for innovative expression has become the direction of development for many cultural tourism projects.
In 2021, Li Shujing, who was studying in Communication University of China at the time, followed her mentor's research team to carry out the "Yellow River Culture and Tourism Research", which went to nine provinces and cities along the Yellow River to research the experience and possible problems of the Yellow River's cultural protection, inheritance and utilization.
"The overall revitalization and utilization of the Yellow River cultural resources is still relatively small, and the experience of cultural protection, inheritance and utilization collected in our research also provides a new vision for the research on cultural tourism." The first stop of Li Shujing's research was Kaifeng. She found that Kaifeng, as the ancient capital of the Eight Dynasties, is a city with a long history and rich heritage, and the Zhou Bridge and Bianhe River Ruins are the powerful witnesses of the bright civilization of the Yellow River.
Through research and thinking, Li Shujing found that there are many folk legends in the Yellow River Basin, such as Dayu's water control and Carp Leaping Dragon Gate. "These legends have a wide popular base, if these legends and stories can be used as prototypes to develop a series of cultural products such as movies, animation, novels, games, etc., and build a cultural production chain system centered on the legends of the Yellow River, new products and new business forms of the Yellow River culture can be created through the mutual empowerment of the cultural value and industrial value. "
Tianshui's famous does not make Yan Guanzhang very happy. "Every year Fuxi Temple Fair will attract many overseas Chinese to come here to pay homage to their ancestors, the attention of the Maiji Mountain Grottoes is also rising, but Tianshui's transportation and accommodation compared to the eastern part of the country is really not too perfect." Yan Guanzhang think, if we want to transform "flow" to become a little longer, people can not just be satisfied with the short-lived famous, but also need to upgrade the city's new.
You Mengting feels that young people in different positions can make different levels of efforts for cultural tourism. "People in cultural tourism-related positions can plan better services and activities; now there are also some young people helping scenic spots to create cultural and creative products, design cultural tourism towns, themed script game, rituals and music conference, and other young-people-liked cultural tourism activities that full of characteristics." However, not only these practitioners can contribute to the cultural tourism, "ordinary young people can also do what they can." During the Harbin tourism peak, You Mengting saw that many citizens drive tourists, organize volunteers, give food to tourists, etc., "they make people feel the sincerity and enthusiasm of the city."