location:Home/News

Audiovisual Program Explores New Path of Cultural and Tourism Integration

Date:2024-03-25 11:30:10 Source:人民日报海外版 Author:Organization

With the completion of a moderately prosperous society, "poetry and future" have become an important part of contemporary people's aspirations for a better life. In recent years, a number of audiovisual programs on culture and tourism have achieved high ratings and word-of-mouth with novel forms, documentary style and the concept of returning to nature, and have become an important platform for satisfying people's pursuit of a better life, presenting China's great rivers and mountains and humanistic heritage, and exploring new paths for the integration of culture and tourism.

In response to people's demand for "poetry and the future", cultural and travel audiovisual programs have begun to innovate program formats and enrich themes and genres, which on the one hand satisfy most people's ideal travel images, and on the other hand, give more meaning and value to travel, so as to give more concrete forms to "poetry and the future" and bring more profound experiences and emotional satisfaction to viewers. On the other hand, it gives more meaning and value to travel, giving "Poetry and Future" a more tangible form and bringing more profound experience and emotional satisfaction to viewers. Lets Go Camping focuses on camping, which is a popular way of traveling nowadays. It not only leads viewers to enjoy the idyllic scenery, cross mountains, rivers, lakes and seas, and look up to the romantic starry sky, but also sets up a clever "night talk" session to discuss the topics of contemporary people's concern, such as family and career, to arouse viewers' resonance. Come and Go invites guests from the old, middle-aged and young generations to form "travel partners", creating a "48-hour travel exchange" mode, unlocking different ways of traveling to the same place, experiencing each other's ways of playing, and clashing views and building bridges of communication between generations during the travels. Reading on an Island integrates island travel into the theme of reading, creating a poetic, romantic and open reading scene to help viewers regain their interest in reading and re-examine the meaning of life.

China is a vast country with a long history and many ethnic groups, with diverse natural geography and rich cultural heritage. Literature and travel audiovisual programs use multiple angles to open people's endless imagination about beautiful China. Using geography books as indexes and a group of outstanding teenagers as tour guides, Traveling with Geography Books combines geography knowledge and travel by traveling to the knowledge points in textbooks, fully displaying the natural sceneries, folk customs and ethnic cultures of Yunnan, Guangxi and other places. Why Not Travel by Candlelight invites a number of guests to take the perspective of "night travel" and go to the streets of Changsha, Beijing, Shanghai, Fuzhou and other cities to explore the unique life style and cultural atmosphere of these cities at night. The Ten Thousand Scrolls of Elegance allows the guests of the study tour to bring "Ten Thousand Scrolls of Books" into "Ten Thousand Miles of Roads", and immersively experience the customs and interests of the celebrities of the Wei and Jin dynasties in Shaoxing, Suzhou and other places. Macau Traveling tells the legendary story of Macau as the "Culinary Capital of the World" from the dimensions of food origins, cultural lineage, evolution of cuisine, population mobility and social changes between the Mainland and Macau, showing the exchange and collision of Chinese and Western cultures in Macau, followed by the fusion and innovation of Chinese and Western cultures.

Under the background of "shaping tourism with culture and highlighting culture with tourism", the influence of culture and tourism audiovisual programs is expanding, increasing the popularity of many places and providing energy for the local culture and tourism industry. After the broadcast of China in Intangible Cultural Heritage Fujian Chapter, the number of tourists received in Hanjiang District, Putian City, Fujian Province, has realized an extremely large leap, with an increase of 452.92% compared with the same period in 2022. After the popular broadcast of Let's Plant, Sandun Town, Xihu District, Hangzhou City, has found a new way of development by constructing a high-tech agricultural demonstration base, a featured non-legacy themed lodging, and a high-end agricultural brand, such as the field live room, "agriculture + culture + tourism" project. The simple and cozy rural taste tour in The Countryside on the Tip of the Tongue has triggered people's yearning for rural life and contributed to the superposition effect of culture, tourism and all-media. These programs have explored new paths for the integration of culture and tourism.

Previous:Young People and Culture and Tourism

Next:National Conference on Cultural and Tourism Market Management