Concerts, music festivals, and immersive drama are hard to buy a ticket, there are more and more activities like "national style Han clothing trip shoot" "enjoy the exhibition tour together" and "food guide tour"...... this year, cultural consumption rapid recovery, the reporter learned in the interview: that more and more tourists are no longer satisfied with "a quick tour", but the pursuit of novel and interesting in-depth experience, pay more attention to personalized spiritual and cultural enjoyment.
Young people nowadays are more likely to pay for the cultural products with the characteristic of immersive experience and diversified industry integration.
Recently, The Longest Day in Chang’an theme block in Xi’an, Shaanxi reopened after upgrading and rebuilding. University student Wang Jingran rushed to invite her friends to feel the prosperous scenery of the Great Tang Dynasty——Fields of lotus leaves covered in dense water mist, NPC (Non-Player Character) played "Bai Juyi", "Wang Wei" and so on boating through the lotus leaves, salute the tourists to greet, and interact with pedestrians. Neighborhoods, a Tang-style show, reproduced the poet's "The stately palace opens wide the sky-reaching front gate. Officials and dukedom delegates pay respect to the Emperor." grand situation, with visitors "time-travel" back to a thousand years ago in the flourishing Tang Dynasty.
"This is my first time experiencing the poetry and romance of Chang’an ancient town in such a short range." Wang Jingran was excited to share her marvelous experience with the reporter, "On Lychee Road, I saw a little girl with braided hair haggling with the vendors, so I walked over and bought a bunch of sugar gourds with 'Kaiyuan Tianbao' coins. The NPCs on the scene were all dressed in ancient Tang Dynasty costumes, and it was as if people were instantly dragged into history!"
Different kinds of experiential consumption programs have been launched one after another, bringing visitors a cultural feast with both artistry and novelty.
Luoyang, Henan Province has launched a set of excellent cultural and tourism portfolio projects. The country's first history and humanities museum night stay program "Night at the Museum", with an "immersive theater + study + script reasoning" fantasy experience, quickly became popular and well known. Visitors have praised that "there is a feeling of falling into the time and space tunnel" "This new experience mode helps us to open the door to the culture of the ancient capital of the thirteen dynasties".
Multi-sensory, interactive, experiential cultural consumption that is not only fun to watch, listen to and play, but also has a food immersion experience.
In the Tangshan Food Culture Museum in Hebei Province, the first sight is the old-fashioned tea house, wine shop, and food store.Alley on both sides of the stalls, several masters are making chess-shaped baked rolls, burritos, and other traditional Tangshan snacks. On the second floor of the "Liyuan Opera" stand, shadow puppets, Ping opera, Laoting drums, and other wonderful non-heritage performances were staged and won the warm applause from the audiences. Here, the culinary feast is also a cultural feast.
New experiences are constantly being tapped and new needs are being released, opening up a wide world for the development of new occupations.
This summer vacation, Dunhuang, Gansu Mingshashan Crescent Spring Scenic Area is crowded with people. The red and blue ribbons dance in the wind in the pale desert as tourists wear in Hanfu. On the sidelines, travel photographer Li Wei was busy pressing the shutter, using the lens to freeze the moment. " Recently Dunhuang dance has been very hot on the short video platform, attracting a lot of tourists to take photos, this vacation, the orders of Flying Travel Photography have been overwhelmed." Li Wei is a junior in college this year and took advantage of the summer vacation to work part-time here. After feeling the heat and charm of the national style of travel photography, Li Wei had the idea of developing his photography hobby into a career.
"The cultural and creative industries are a significant driver of employment for young people." Wei Pengju, director of the Institute of Cultural Economy at the Central University of Finance and Economics believes that the emerging consumer industry has given rise to new professions such as Hanfu makeup maker, travel photographer and script designer, which provides new options for young people, especially college graduates, to realize high-quality employment. "The experiential consumption industry is gaining momentum and has formed a broad market in the country, and young people who take root in this field, hone their skills with dedication, and improve the precision of their services can achieve long-term quality employment."
"In the future, we need to provide more better products and service for the market through the strong cultural and living atmosphere to satisfy the high-qualified and various demands of consumers." Said Miao Muyang, director of the Department of Industrial Development of the Ministry of Culture and Tourism.