On November 16^th, China International Travel Mart 2020 was held in Shanghai, co-hosted by the Ministry of Culture and Tourism, Civil Aviation Administration of China and Shanghai People’s Government. Chen Tong, vice governor of Shanghai, and guests from home and abroad participated the tour around the exhibition hall.

    The exhibition hall covered an area of 45 thousand square meters (for about 1516 standard exhibition booths). there were nearly 1500 exhibitors, 50 of whom were from foreign countries and regions and 31 of whom were from China’s provinces (cities and autonomous regions). The guests of honor were Myanmar, Malaysia and Brunei. In the mart also set exhibition halls for cultural and tourism resources of China’s cities, districts and provinces, for Chinese cultural and tourism enterprises and for foreign cultural innovation. In the three days of exhibition, visitors could learn the latest achievements of culture and tourism, promotion and development of culture and tourism products from home and abroad, brand promotion and professional negotiation and trade. A series of events would also be held, including the promotion and development conference of China Tourism Promotion Alliance, the 1^st Health Tourism Development Conference, China-Afro-Asia Tourism and Aviation Forum, the establishment of the Report on Cities’ Cultural Competition in Yangtze River Delta in 2020 and the Report of Leisure Index of Cities in Yangtze River Delta in 2020 and the forum on the cultural and tourism integration of Yangtze River Delta.

    China International Travel Mart was first established in 1998, and currently had developed into one of the professional tourism exhibition with the largest scale and most influence in Asia-Pacific area. This year’s mart was an important measure to implement the spirit of important speeches delivered in the conference to promote Covid-19 prevention and control and to plan for the development of society and economy; a way to make full use of tourism and cultural industry in terms of improving openness, increasing employment, increasing consumption and promoting social economic development and a method to carry out the “six stability” and “six guarantees”. The mart was conducive to improve China’s image and influence as a tourism destination by injecting vitality to the inbound tourism market after the pandemic and by enhancing cultural and tourism communication and cooperation.

    One of the highlights of the mart was the implementation of “cultural and tourism integration”. The International Exchange and Cooperation of the Ministry of Culture and Tourism set up “Happy Spring Festival Exhibition Area”, “Cultural City of East Asia Exhibition Area” and “ASEAN Exhibition Area”; the Department of Industrial Department set up the “Exhibition Area for Important Projects in the International Cooperation of the ‘Belt and Road’ Tourism and Cultural Industry” and the Department of Resource Exploitation set up the “Outstanding Cultural Innovation Exhibition Zone”. Visitors would soon see a batch of projects and results of international tourism and cultural cooperation. The Palace Museum, the National Museum of China, the National Library of China, the National Art Museum of China and other institutions had their own stands for promotion. China’s outstanding culture was a result of both traditional and modern eras, so it could attract visitors to push the integration of culture and tourism.

    One of the creative feature was that the mart was held both online and offline. In terms of later, people could see the latest cultural and tourism achievements of China’s provinces, cities and districts. In terms of the former, China International Travel Mart created an always-open fair which was a presenting and promoting platform for tourism practitioners from home and abroad. Also, buyers from all over the world were gathered. They participated the professional negotiations online and offline as well. If it happened online, sellers and buyers needed to book matchings previously through an online negotiation system, then they could communication one to one through videos, calls or messages at the time they booked. If it took place offline, they needed to exchange ideas one to one in the negotiation zone in the W4 exhibition hall during 13:30-16:30 on November 16^th.

    The mart implemented the CPC Central Committee’s decision and deployment to make pandemic prevention and control regular moves. The authority would carry out all measures to prevent and control Covid-19 to guarantee that all events would be held in a scientific, safe and reliable way when prevention and control became regular.