On December 30th, 2021 National “Rural Spring Festival Gala” named “Happy Spring Festival·Step on a New Journey”--Our Life of Moderate Prosperity started. It’s jointly organized by Ministry of Culture and Tourism Public Services Division and National Public Culture Development Center as well as China Media Group Mobile of Central Radio and Television Station. Attendees were Hu Heping, the minister and the secretary of leading party group of the Ministry of Culture and Tourism, Shen Haixiong, editor in chief, controller and secretary of leading party group of China Media Group, Zhang Xu, vice minister, member of leading member group of the Ministry of Culture and Tourism, and heads of Cultural Exchange Organization of Presenting China to the World.
Hu Heping said in his speech that “Rural Spring Festival Gala” is a program with the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era; with the lead of promoting and practise Core Socialist Values; to reflect people, things and feelings of daily life; to present local customs, practice and cultural bases; to advocate the fashion to celebrate festivals with higher moral standards and to show achievements of building a moderately prosperous society in all aspects. In recent years, the Ministry of Culture and Tourism has been supporting the mechanism for collective cultural activities and leading to organize “Rural Spring Festival Gala” in places with adequate conditions. Through online connection, a local “small celebrating activity” is transformed into a national “great celebration”. what is originally presented on a small stage is now on a large stage shown to the society. Cultural and tourism departments of all places should explore and inherit outstanding local culture; promote the construction of integrated public cultural service system; innovate and implement cultural people-benefiting projects and hold collective cultural activities liked by farmers so as to present new condition of rural culture and tourism.
Shen Haixiong said in his speeches that rural culture is a spiritual home for traditional culture to thrive and to be passed done form one generation to another. Rural voices, customs and practices are shown on the stage of “Rural Spring Festival Gala”. All of them relate to people’s feelings. In the activity named “Happy Spring Festival·Step on a New Journey”--Our Life of Moderate Prosperity, thousands of villages will hold “Rural Spring Festival Gala” which will be shown to China and the world. Those performances can record vivid traditional culture, reflect people’s lives of moderate prosperity and show Chinese’s spirit in a new era.
14 villages and communities are chosen as demonstration sites for 2021 National “Rural Spring Festival Gala”, including these from Tianjin Municipality, Hebei Province, Shanxi Province, Inner Mongolia Autonomous Region, Heilongjiang Province, Shanghai Municipality, Zhejiang Province, Anhui Province, Shandong Province, Henan Province, Hunan Province, Guangdong Province, Chongqing Municipality and Sichuan Province. Programs named “My ‘Rural Spring Festival Gala’, My Celebration of a New Year” were hold in the eastern, western, northern, southern and central part of China and were broadcast lively one after another. One of the goals is to lead other places to hold galas of the same kind. In the galas, there will be a vote for the most favorite show, a TV program named “‘Rural Spring Festival Gala’, Our Treasure”, promotion of nice things in rural areas and so on. On that day, a cooperative agreement was signed between national public cultural cloud platform and the 5G new media platform of China Media Group Mobile. Starting from the 2021 “Rural Spring Festival Gala”, the two platforms will jointly hold “Rural Spring Festival Gala”, “Square Dancing”, “Singing Together”, “People’s Stage” and so on, providing a bigger and better mass cultural and art presenting platform with more governmental support.