On January 8th, China Tourism Academy (the data center of the Ministry of Culture and Tourism) released 2018 Tourism Economy Performance Report: Tourism Industry. It reports that the country's tourism throughout 2018 is relatively prosperous, and the integration of culture and tourism has promoted industrial investment. We are desired to further focus on the coordinated development of market and industry, macro economy and micro economy, input and output.
According to the report, throughout 2018, tourism industry is increasingly active in innovation. The pursuit of quality tourism spurs the research and development of products as well as formal innovation. Travel without shopping, high-end hotel, specialized tour guide, customized tour were listed as the key words of 2018. City tour has taken off. Big data companies, taking Meituan and Dazhongdianping for example, commit to serving local residents and upgrading traditional industries. The investment and acquisition concerning the integration of culture and tourism have been increased. By virtue of technologies, such as big data, cloud computing and artificial intelligence, tourism resources both in rural areas and cities will be transformed into people’s beloved products.
It is also stated in the report that the transformation and upgrading of scenic spots have been accelerated in 2018; the aspiration for affluent life has improved the quality of tourism spots; theme parks are built in second-tier and third-tier cities; artistic performance of tourism maintains a good momentum; special towns are undergoing their transformation. In terms of tourism service sector; the service ability is increasingly enhanced; two-way game based on supply chain is strengthened; diverse supplies are seen in cross-border integration and customized tours are available to households. With regard to tourism accommodation, its growth gains a prudent rate and there is still large room for the improvement of profit-making abilities and service quality; uneven development exists in regions, levels and product structure; the growth rate slows down after a boom; the tourism industry are forced to pursue quality development under the pressure of thin profits; the scale of hotel doesn’t keep pace with brand influence; accommodation sector evolves into a stage of high-quality development. When it comes to tourism companies, the merger and restructuring transactions are frequent and the market environment is optimized; the brand innovation is accelerated and its competitiveness is on the increase; the integration of culture and tourism empowers company’s development and they are expected to proactively follow national strategies and shoulder their social responsibilities.