Tourism is an important industry that has a bearing on the national economy and people's livelihood.
The National Tourism Development Conference was held in Beijing on May 17, which was the first time that the Party Central Committee held an important meeting on the theme of tourism development.
The choice to convene this meeting at this time has a deep meaning.
Looking at the past, since the reform and opening up, especially since the 18th Party Congress, China's tourism development has entered the fast lane, tourism from small to large, from weak to strong, and increasingly become an emerging strategic pillar industry and has significant characteristics of the times of people's livelihood industry, happy industry.
Now, China has formed the world's largest domestic tourism market, and become the largest source country and main destination for international tourism. From the Zibo barbecue spectacle, to the Harbin ice and snow wonderland, to the popularity of Tianshui spicy hot pot...... people with dynamic figures proved that: tourism has been an important content of people's good life.
The convening of the National Tourism Development Conference has guided the high-quality development of China's tourism industry, depicting a beautiful prospect of “poetry and faraway places”.
This is the mission of tourism for the people——
With economic development and the continuous improvement of people's living standards, the type of tourism, which is mainly based on sightseeing, can no longer meet people's needs.
At present, there are 15,700 A-class tourist attractions in China, including 339 5A-class tourist attractions; there are 854 national and provincial tourist resorts. The number of tourist attractions is increasing, the type is more diversified, the market scale is growing, and it has become the “basic foundation” of China's tourism development.
In the future, only by adhering to the tourism for the people, providing more cultural and tourism products, better travel environment, and better tourism services with the heart and soul for the people, can we better meet the majority of tourists diversified, personalized, quality of tourism needs.
This is an opportunity to make people rich by tourism——
National A-class tourist attractions drive employment of more than 10 million people, driving the development of rural tourism in 22,600 key villages for poverty alleviation and the development of tourism in the old red revolutionary areas....... to create a focus of attention to enhance the consumption of the value of the heat, the tourism industry has become a true portrayal of “a strong industry driving the prosperity of a hundred industries”.
Based on its strong comprehensive driving effect, the tourism industry has a lot of things it can do: it can be integrated into national strategies such as rural revitalization and new urbanization, and it can also help the comprehensive revitalization of northeastern China, the rise of central China, and the development of western China and other regional development strategies. Tourism is also behind infrastructure development and the trade-in of consumer goods.
This is the revelation of integration development——
In recent years, the Bureau of Culture and Tourism has steadily pushed forward the construction of the Great Wall, the Long March, the Grand Canal, the Yellow River, the Yangtze River and other national cultural parks, and has continuously improved and upgraded cultural heritage tourism, study tourism and other fusion modes of operation, museums have received unprecedented attention from tourists, and the cultural and creative products have become more and more popular, the fusion of culture and tourism has opened up a brand-new world.
Accelerating the deep integration of culture and tourism is an inevitable requirement for the high-quality development of tourism. Only by taking culture as the soul and digging deep into the cultural characteristics, tourism development can enhance the taste, enrich the connotation, and become more fascinating.
With the new era and new journey, tourism development is facing new opportunities and challenges. The National Tourism Development Conference has pointed out the ambitious goal of improving the modern tourism system and accelerating the construction of a strong tourism country.
Where to start and how to crack the problem? Participants have provided solutions——
Empowered by science and technology. Jiangsu Wuxi Flower Bay launched the “Dream Back to the Tang Dynasty” Yuan universe experience project, Shandong Qufu Nishan Sacred Scenic Area used the light and shadow technology to vigorously develop immersive night tour ...... If tourism development want to be complete, accurate and comprehensive of the new development concept, we need to accelerate the development of new qualitative productive capacity through scientific and technological innovation. Cultivate the development of new quality productivity.
Culture strengthens the foundation. Zhejiang’s implementation of the cultural gene activation project created Liangzhu, West Lake, the Grand Canal and other cultural icons, Hunan created a porcelain, embroidery, tea and other Hunan brands ...... thick culture makes tourism more colorful. Continuously enhance cultural identity, enhance cultural confidence, cultivate national sentiment, people's love for the great mountains and rivers will be turned into the eternal power of tourism.
Take the world as a stage. Tourism is a beautiful window to promote mutual understanding of civilizations and display China's image. A strong tourism country must have distinctive Chinese characteristics and strong international competitiveness. Only by facing the world and opening up, we can develop tourism and make friends in the exchange and mutual understanding.
The goal has been set, the future can be expected.
With the great importance attached by the CPC Central Committee, the active support of the people, and the abundant resources left to us by our ancestors and nature, the goal of a strong tourism country will certainly be realized.