From Qu Yuan's reflections in Quest for Heavenly Truth more than 2,300 years ago to the successful flight of Shenzhou 16, the Chinese nation has never stopped exploring the universe of heaven and earth. This spirit of seeking, observing righteousness and innovation is the most valuable element in the inheritance of the excellent traditional Chinese culture.

On June 2, General Secretary Xi Jinping pointed out at the Symposium on Cultural Heritage and Development that "we should be firm in our cultural confidence, actively take up the mission, work hard, and make joint efforts to create a new culture belonging to our era and build a modern civilization for the Chinese nation." In reality, the excellent traditional Chinese culture is coming into our lives and saturating our minds and bodies with its deep cultural heritage and emotional identity. Excellent traditional culture needs innovative expressions of the times in order to truly connect the ancient and the modern and communicate with the times. How to integrate the excellent traditional culture into modern life and realize creative transformation and innovative development is a current issue worthy of attention and reflection.

Today, when China's comprehensive strength has been significantly enhanced, Qu Yuan culture, as one of the representatives of excellent traditional Chinese culture, has a unique humanistic light and inheritance value because of its patriotic spirit, people-oriented thinking and romantic feelings that transcend reality. In the protection and inheritance, people uphold the concept of innovation, take the initiative to integrate into the modern life scene, so that it is constantly upgraded and innovated with the development of the times.

Judging from the past and the present, excellent traditional culture can only shine and be better integrated into modern life if it adheres to the principle of righteousness and innovation. The righteousness and innovation are the cornerstone and direction of the inheritance of traditional culture, and the two should not lose sight of each other, but should be developed together. However, the inheritance and innovation of traditional culture will not be accomplished overnight, and requires perseverance. Governments at all levels and relevant departments should guide and encourage the public to carry out spontaneous inheritance and innovation of traditional culture, transform festive activities into daily experiential learning, and make use of new technologies to effectively integrate traditional culture into modern life.

The purpose of guarding righteousness is to hold fast to the core. In order to keep the righteousness, we must first understand the essence of traditional culture and stick to the core of traditional culture. If the essence is not grasped well, the cultural heritage will go out of shape. For example, in recent years, some traditional folk activities in order to attract attention, pursuit too much of superficial prosperity, thus appearing vulgarization, entertainment tendency, deviated from the real needs of the people, ignoring the traditional cultural connotation behind it. Therefore, it is necessary to strengthen the interpretation, research and effective dissemination of traditional culture, and actively seek a connection with modern life, so as not to let traditional culture be put on the shelf and forgotten, not to pursue changes and let traditional culture "go out of shape". Only when the public truly understands what is "righteousness" in traditional culture can they know how to "keep" it.

Mr. Liu Kaili, an expert in folklore, once put forward the idea that "a live fish must be seen in the water", emphasizing that traditional culture should be passed on in the lives of the people. The fact that Qu Yuan's culture has continued for thousands of years on the banks of the Miluo River is due to the fact that it follows the laws of cultural development and the emotional needs and living customs of the local people. In order to better serve the people, Miluo River International Dragon Boat Invitational Tournament, in addition to holding high-profile, high-standard professional dragon boat races, but also held a variety of folk dragon boat races, they organized a number of departments and townships as the main body of the dragon boat team, continued the Miluo folk dragon boat race tradition, and improved the degree of participation of the whole population of the Dragon Boat Race, so that the Miluo River in Dragon Boat Festival is wonderful and extraordinary year on year.

The purpose of innovation is to cast the spirit. With the rapid development of modern information technology, the combination of science and technology and culture has become a trend in the development of cultural innovation, in which the immersive experience gives traditional culture more vitality. For example, Gansu Dunhuang Research Institute and Tencent jointly create a space-time participatory museum "digital caves", remodeling the grottoes and the way of communication between the public, exquisite images, super realistic scenes, immersive interactive experience let the general public deeply appreciate the sparkling Dunhuang grottoes art; Henan TV carefully crafted Tang Palace Night Banquet, Lantern Festival Wonderful Eve, Qingming Fantasy Tour and other series of cultural and tourism projects, realizing the fusion of tradition and modernity, and setting off a climax of cultural self-confidence, which excited the national audience.

Various regions have turned traditional folk tales into animation or games, realizing the diversified cross-border of traditional culture. For example, Jiuding's 10,000-person immersive real-life scripted experience game Searching for State Chu has been loved by a large number of young people, becoming a brand-new path for spreading the ancient Chu culture and tapping into the connotation of the Dragon Boat Festival, and giving the Dragon Boat Festival culture a new form of expression.

In conclusion, actively integrating traditional culture into modern life through new technologies, creating an immersive experience for participants, and enhancing the cultural identity of participants can make traditional culture more attractive in modern times, so that more people can experience both the charm of excellent traditional culture and the breath of modern life.

Under the background of digitization, the development of new media technology has brought more opportunities for the innovative development of traditional culture. In the era of "Internet Plus", live broadcasting, short videos and other means of communication have become important means of publicity and promotion, and many social media platforms are also important channels for dissemination. By maintaining traditions and continuously absorbing, accepting and utilizing new things and new means, the splendid culture of the Chinese nation of 5,000 years will surely shine brightly in the new era, and continuously enrich the people's beautiful life.