The culture of Fu originates from the Chinese folk culture. It covers a wide range of areas, and with the changes and development of China's thousands of years of history and civilization, it has now penetrated into all aspects of people's lives, and it reflects the concepts of life and values of our entire Chinese nation.

Fu culture has a long history, born with the Chinese nation, synchronized with the development of the Chinese nation, and is the genetic culture of the Chinese nation. It is the spiritual support of hundreds of millions of Chinese people, recognized and respected by every Chinese child, and is the strongest cultural bond that sustains the emotions of brotherhood and sisterhood among all ethnic groups, unites all classes, and pushes the Chinese nation to develop and move forward. Fu culture has never been interrupted, the connotation is constantly enriched, broadened, has been fully penetrated in all aspects of people's production, life, thought, beyond the scope of nationalities, religions, societies, geographic areas, time and space, can be said to be all-encompassing. It can be said that Fu culture is the mainstream core culture of the nation with the farthest and widest influence on the Chinese nation, and is the pearl of the national culture, the root of the national culture and the world's precious intangible cultural heritage.

The word "Fu" used to mean "luck" in the past, while the modern understanding is "happiness". Whether it is now or in the past, Chinese people have a common wish, that is, to look forward to the arrival of good fortune. The character "Fu" is a symbol of people's desire for a happy life and their wish for a better future. "Fu" is the first of the six auspiciousness of "good fortune, salary, longevity, joy, wealth, and good luck", and "seeking good fortune, cherishing good fortune, and blessing" is the generalization and representation of various cultural phenomena. "Fu" is also categorized as the "five blessings", which are mentioned in the Shangshu: "Five blessings: first, longevity, second, wealth, third, tranquillity, fourth, good deeds, and fifth, a good end." The form and content of blessing are materialized. The meaning of blessing in Chinese culture is not material satisfaction, but mainly spiritual satisfaction and the pursuit of a better life. "Fu" will become an eternal theme in human history.

With the development of the times, the ideological connotation of the Fu culture has been revitalized in the social changes and development, practicing the contemporary significance and value of the excellent traditional Chinese culture. According to Guan Tong, a contemporary scholar of Fu culture, the cognition and dissemination of traditional Fu culture should stand at the height of the times, discover the conceptual essence of traditional Fu culture, embody the characteristics of traditional culture in the times, and show its cultural charm and value in the new era to promote the development of harmony and civilization of the whole nation. He pointed out in the definition of the concept of Fu culture that: Fu culture has values of universal significance, and among traditional cultures, it is the most capable of crossing ethnic and cultural divides and being recognized by the public. Guan Tong, in the article A case study on the Chinese dream is the interpretation of Chinese Fu culture in the times, puts forward: the Fu culture has a long history and is the great faith and unremitting pursuit of the Chinese nation for generations; "Fu" is the common desire and expectation of the Chinese people, and this "Fu" is the Chinese dream. The root of the "Chinese Dream" is to benefit the people. This people-centered philosophy and the great idea of seeking the well-being of the people are in harmony with the values of the Chinese nation reflected in the thousands of years of traditional Chinese Fu culture. Guan Tong, an expert in the editing and broadcasting of the creativity and application mode of Fu culture, pointed out that Fu culture is one of the eternal highlights and important elements of the innovation and development of contemporary cultural and creative industries. A valuable Fu character must have a unique and distinctive cultural connotation, and rely on a platform for social display and communication to form a geographic reason, iconic auspicious symbols, and has the uniqueness and exclusivity in a specific region. Valuable derivatives of Fu culture will be loved by consumers and convey positive cultural values. As for the innovation and development of Fu culture and cultural tourism industry in cities and scenic spots, Guan Tong believes that the historical origin and humanistic materials of Fu culture in each region should be deeply explored and organized, and through designing and shaping the Fu culture symbols with regional characteristics and connotations, an exclusive Fu culture should be formed, so as to build the Fu culture characteristic business card and cultural tourism highlights of cities or scenic spots. Guantong puts forward the industrial integration development mode of "Fu Culture + Internet + Cultural Creation", which builds a cultural innovation industry mode with Chinese characteristics and a unique Fu Culture industry chain; through the cross-industry three-dimensional development, it integrates Fu Culture with various industries and fields, and forms the fan economy of cross-border development; and ultimately realizes the consumption re-upgrading of cultural tourism and cultural creation, and the synchronized development of regional economy and culture will be driven. For the design of Fu culture cultural and creative derivatives, whether the historical origin, unique connotation, humanistic story and the exclusivity of a specific region are carried behind the image of a Fu character is the criterion for judging the value of the character, which is also the soul and the added value of the Fu culture and creative products. Guantong believes that the R&D and design of Fu cultural and creative products should be based on the value attributes of the products themselves and the consumption psychological needs of the audience groups, and take the cultural connotation and image elements of the Fu character as the main components of the visual image of the products, and integrate them with the cultural characteristics of the products, and through the re-creativity and re-design of the traditional and contemporary popularity, the products will form the Fu cultural and creative derivatives with distinctive features, cultural connotations, and both practical and collectible values.

Chinese Fu culture has a long history and is an important element of the ancient Chinese civilization and an important part of China's excellent traditional culture. The Chinese hieroglyphic script is one of the oldest scripts in the world and the only ancient script in the world that is still in use today. Chinese writing is based on the basic structure of simulation, which means that the meaning of a character can be interpreted from the character itself. For example, the character "天" is made up of the characters "一" and "大", so the meaning of "天" is the biggest one. The left part of the character "福 "means to pray for good luck. There are many ways to write the character "福" in the oracle bone inscriptions, and the closest way to write the character "福" nowadays is that the two hands of a person are holding a bottle that similar to a wine jar in offering to a god or ancestors. In Jinwen, the character was transformed into a form-sounding character, with the right side of the character indicating a vessel filled with something, which when combined with the left side represents a full tribute offered to the ancestors or the gods, praying for blessings. Let us take a look at the character "福", which consists of the characters "衣", "一", "口", and "田", meaning "clothes" and "food". The character "衣" stands for "good fortune", so the character "福" means "an acre of land can provide clothes and food". Because, in the view of our ancestors, it is a blessing to have clothes to wear, to have a mu of land, and to be able to have enough food to eat. Therefore, the way the character "福" that written today was created. The word "Fu" first appeared in the oracle bone inscriptions, is the shape of two people holding a wine vessel, on behalf of the meaning of dedication to the gods or ancestors, and its expression has more than 120 kinds of forms. The Chinese character "第一福" was written by the Kangxi Emperor in his prime, when the country was in full bloom. The character "福" is self-contained and vigorous, and it is an extremely precious work of the Kangxi Emperor in his prime. At this time, the character "福" took on a whole new meaning. China's first Fu was transformed by Emperor Qianlong into "the blessing of all the people", and the people of the world can be touched by the aura of China's first blessing, and thus be able to invite blessings, gather blessings, send blessings, and get blessings.......