Have a cup of coffee in the mountains and fields of the countryside; attend an open-air concert on the streets of the city; and go to the filming site of a micro-short drama to experience the local customs and traditions....... Tourism is becoming more diversified and playful, and the fusion of tourism and other industries is driving the development of the local economy more significantly.
Since the beginning of the year, cities have begun to accelerate the upgrading of the tourism industry, and a number of new products and new forms of business have emerged, providing tourists with new ways to play and new experiences, helping to cultivate new productivity in the field of tourism, and promoting the high-quality development of the tourism industry. “New” has become the most distinctive label of China's tourism industry.
On May 20, the first high-speed rail travel counting ticket product in Northeast China—— “Shenyang + Dandong + Dalian” high-speed rail travel counting ticket was launched, including “Shenyang (South and North) - Dandong”, “Dandong - Dalian (North)” and “Dalian - Shenyang (South, North)” three sections of the trip each with one second-class ticket. Passenger's high-speed rail travel counting ticket is not limited to a specific train number, and passengers can choose to take the second class seat in any stopping area. After purchasing the product, passengers are required to take the train within 30 days (including the day), and if they do not take the train within 30 days, the product will be automatically invalidated and fully refunded. According to the introduction, there are 94 pairs of trains started on average daily between Shenyang, Dandong and Dalian, transporting about 110,000 passengers (times), and the annual reception of tourists in the three places is nearly 300 million people (times). The launch of this high-speed rail travel counting ticket can drive the rapid flow of passenger sources across the city and region, activate the potential of tourism industry in Shenyang, Dandong and Dalian, and enhance the economic exchanges and personnel exchanges along the route.
In addition, from the Inner Mongolia Autonomous Region Hohhot Station to the Ordos Dalat West Station of the “desert study train”, “traveling by train to Xinjiang - Tianshan” high-quality characteristics of the tourism train was recently launched, for tourists to participate in the “railway + tourism” to provide new options to promote the tourism industry to continue to upgrade.
Since entering the summer, many places across the country have met the summer tourism peak, introduced a rich variety of tourism products and lines, and had a “collection of” presentation of the local characteristics of tourism resources.
Sichuan Province, around the theme of “cool and comfortable Sichuan” launched a “Sichuan Culture and Tourism Summer Tourism Strategy” covering five themes, ten routes, a hundred flavors of food, countless kinds of characteristics of the game, linking the promotion of summer boutique tourism resources, products, scenarios, play, and so on. Heilongjiang Province, relying on the unique climatic advantage of an average summer temperature of 20 ℃, around the large forests, wetlands, lakes, prairies and other diversified ecological resources, to create a “summer resort, cool Heilongjiang” summer tourism brand, design and develop the forest recreation, leisure and summer vacation, border sightseeing and other characteristics of the tourism product. Guizhou Province recently held the “Colorful Guizhou - 2024 Summer Culture and Tourism Promotion and Merchants (Tianjin) Promotion Conference” and promoted the “Encounter the Emerald of the Earth” and “Passionate Guizhou” and other boutique lines.
The immersive light show in Wuhan, Hubei Province, uses the city wall and bell tower as a curtain, allowing visitors to immerse themselves in the thousand-year cultural charm of the ancient city of Wuchang; in Yangzhou, Jiangsu Province, in the China Grand Canal Museum, the “5G Grand Canal Immersive Experience Zone” is the most popular section; in Shaoxing, Zhejiang Province, “Poetry e Ke Bridge” digital cultural experience museum, visitors can explore the beautiful scenery of Ke bridge and recall the ancient poems left by He Zhizhang, Li Bai and other literati here .
In recent years, many places have accelerated the development of intelligent tourism, and accordingly created many new scenes of tourism consumption. The Ministry of Culture and Tourism and other departments launched the first batch of 42 national smart tourism immersive experience new space, which has become a new hot spot for local tourism consumption. A few days ago, according to the official website of the Ministry of Culture and Tourism, the issuance of the Action Plan for the Innovative Development of Wisdom Tourism has promoted the deep integration of the digital economy and the tourism industry, and accelerated the innovative development of wisdom tourism characterized by digitization, networking and intelligence.
CTS Travel Agency's flagship intelligent tourism store recently opened in Beijing's State Tourism Building. Through the introduction of high-tech digital equipment, relying on AI digital people, Cave space, naked eye 3D and other interactive technologies, to create a “culture and tourism dissemination area”, “digital wisdom interactive area”, “destination promotion area” “ Rest and Negotiation Area” four functional areas, to build a better sense of experience, a stronger sense of science and technology, culture and tourism consumption of new scenes. In the immersive digital experience space built at the site, consumers can deeply experience the functions of “earth roaming”, “AR photo card” and “slow live broadcast”, browse photos and videos of different destinations, enjoy scenic images in real time, and take photos with their favorite scenery, and save the photos of “Cloud Travel”.
Mr. Shi Shanbo, Deputy General Manager of China National Tourism Group, said that smart tourism, as an important part of the digital economy, has become an important engine for the development of the tourism industry and the improvement of the industry.
At the end of April, the water cruise program on Shiquan Street in Suzhou, Jiangsu Province was officially launched. The Shiquan River is a small river on the north side of Shiquan Street, running through the entire Shiquan Street area, and in the minds of many old Suzhou people, the river “has endless scenery and countless stories”. The cruise program lasts about 50 minutes and relies on the natural scenery and historical and cultural resources of the Shiquan River and its banks to create a unique river cruise product. Along the river, there are traditional houses with white walls and tiles, as well as fashionable cafes and other businesses. Visitors can take the boat to explore the picture of Suzhou, enjoy the water town style. It is understood that in the future, the Shiquan River Characteristic Tourism Neighborhood Project will continue to enrich tourism products and services, introduce more cultural elements and creative design, and create “boat + food”, “boat + culture and creativity”, etc., so that tourists can better feel the trend and classical coexist in the Jiangnan style and tour Suzhou in a new way.
In many places, the emergence of new amusement programs, new consumption scenes let the image of the tourist destination become more diversified.
In the past, Anji, Zhejiang Province, used bamboo forests, Nongjiale, bed and breakfast as a business card, and now there is an additional “village cafe”. According to statistics, at present, the resident population of about 600,000 Anji has more than 300 cafes, last year, Anji “village curry” received a total of about 5.5 million tourists, realizing revenue of more than 100 million yuan. This year's “May Day” holiday, located in Anji red temple village “deep blue plan” cafe sold more than 8,800 cups of coffee in one day. The café is converted from an abandoned mine pit and an old factory building, and is located between the mountains and the water. Some tourists who visited the cafe said, “What you taste here is not only the coffee, but also the beautiful scenery.” Green water and green mountains have become the greatest charm of Anji “village coffee”, “village coffee” has also become a new business mode to realize the transformation of ecological value.
At night, beside the 400-year-old Wenchang Pavilion in Guiyang, Guizhou Province, singers sing with emotion and the audience gives a warm response. Since last summer, Guiyang roadside concerts with its “zero tickets, zero distance, zero commercial” features, in the network has become gradually famous, attracting many foreign tourists to watch. Data show that the “May Day” holiday, Guiyang Roadside Concert offline reception of tourists numbered 310,000, the network live attracted more than 80 million people to watch. Roadside concerts for the development of Guiyang culture and tourism industry has injected a cultural flavor, fireworks flavor, human flavor.