The four seasons and solar terms are the traditional wisdom of farming culture and the poetic footnotes of rural life. Each round of spring, summer, autumn and winter has grass, trees, fish and insects to convey the message of the seasons, as well as wind, rain, thunder and lightning to guide the rhythm of farming. Nowadays, the creative integration of culture and tourism allows the 24 solar terms to be integrated into the good life and the traditional festivals to be renewed with contemporary values. “Labour Day” holiday is approaching, the Ministry of Culture and Tourism launched 82 “24 seasons leisurely countryside” national rural tourism boutique routes, opened the new year “beautiful scenery of countryside in four seasons” routes. The tour will take tourists into the rural homes of different seasons, to realize the everlasting cultural charm and appreciate the aesthetics of life in the changing seasons.

“In lagging spring, hills and rivers look fair; In vernal breeze, plants and flowers spew scents.” Spring opens a year of beauty and hope. In Quzhou, Zhejiang Province, you can “visit the hometown of the Spring God and go on a spring date” at the beginning of spring, worship the Spring God, whip the clay oxen, welcome spring and receive blessings, visit the 24 solar terms folk artifacts in the Farming Culture Pavilion, and experience the making of spring cakes in the Spring Cake Museum. In the hibernation “singing mountain songs”, in the Grain Rain “forging the mountain and picking tea”, in Wuyi Mountain “singing mountain songs and picking tea” folklore experience tour, feel the agreement between tea farmers and tea mountain. In Jiangxi “Gannan farming excellence study tour”, the Hakka people performing dragon dance, singing Hakka songs, holding a ceremony to pray for a good harvest, Yashan Spring Bamboo Shoots Festival carries out the bamboo forest Chinese dress show, intangible heritage bamboo weaving exhibition, bamboo food feast, bamboo shoots competition and other thematic activities, the combination of agriculture, culture and tourism achievements of the spring events are full of fun.

“The trees are green in summer, and the red flowers look bright and beautiful on them.” The summer scenery is particularly beautiful, and it is a good time for summer vacation. At the beginning of summer, you can take part in the “Four Seasons and Beautiful Scenes——Elegant Tongxiang” 2024 “China Tourism Day” in Wuzhen, and eat a bowl of local specialties, such as wildfire rice. At the time of Grain Buds, go to Yichang, Hubei province to experience the “mud granary” Grain Buds Festival activities, the hope of a good harvest lies in the labour entertainment activities. During the Grain in Ear, rice seedlings are planted all over the fields, and in the “Grain in Ear Reclamation” route in Hubei, people compete in dragon boat races and are busy reclaiming the fields. In Guilin, Guangxi, not only can you enjoy the scenery of the Li River, but also in the summer season, you can visit the art festival held in Tsuge Li Village of Tsuge Town, intangible heritage workshops, Tsuge Li Folk Museum, 24 Seasons Kitchen, Warehouse 6 Coffee House, the rich industry let tourists feel the charm of the era of agricultural culture.

“You should know that the most beautiful time of the year is autumn”, people in the autumn picking fruit, fishing, researching and  experiencing, enjoying the pleasure of the harvest. Qianjiang in Hubei province takes the festival as a clue, skillfully connects the China Shrimp Valley, Mo Ling Village, the red town, and 10,000 acres of shrimp paddy bases, and brings the interesting “Hubei——festival research, deciphering shrimp paddy” tour. The “Jilin——Enjoy Maple Leaves, Shoot Jilin” activity is full of poetic and autumnal charm, along the way, beautiful natural scenery, profound human history, cozy small town scene, slowly unfolded in front of us like a scroll. In “Fujian——Visiting Yongding Tulou and Experiencing intangible heritage Folklore”, the Hakka family creatively developed a series of colorful folklore festivals around the Chongyang Festival, such as the dance of big drums and umbrellas, music, and string puppet shows.

“Getting up in the morning and opening the door to find the mountains full of snow, the weather is clear, the clouds are thin, the air is very cold”, the winter countryside has a unique flavor. In the “Heilongjiang——Nenjiang River left bank water town, Dulbert nomadic time” line, people can participate in the Naadam, feel the nomadic cultural atmosphere, and enjoy the unique charm of the winter fishing and hunting festival. During the winter solstice, the journey of “Guizhou——enjoying the fun of snow in winter” not only allows people to experience the fun of skiing in Yushe Ski Resort, but also to enjoy the passion of Torch Festival in Yi Village. As the New Year is approaching, people can also go to Qiyang in Hunan Province to welcome the New Year, savor the taste of the New Year, and join the Yao compatriots in the warm atmosphere of organizing New Year's goods.

The national rural tourism excellence routes featured in the “Seasons of the Year and Solar Terms in the Countryside” has been launched on the official website of the Ministry of Culture and Tourism. The Ministry of Culture and Tourism will strengthen publicity and promotion through relevant media and marketing platforms, and enhance the enjoyment and experience of rural festivals and traditional festivals through rich forms. Tik Tok will set up an exclusive topic page for “Seasonal Festivals in the Countryside”, welcoming more creators to record the beauty of the countryside and spread rural culture. Little Red Book will carry out a special activity called “Rural Tourism” to promote rural culture and tourism through graphic notes, short videos, and live broadcasts. Tencent will mobilize users to participate in the construction and dissemination of rural culture and tourism content through WeChat Video, and deeply explore the cultural connotation and diversified value of rural tourism. Meituan will launch the “Spring without Fences” campaign and issue targeted subsidies to merchants and consumers in key areas during the Dragon Boat Festival to attract more people to taste, enjoy the scenery, trekking in the green, and create a “new scene” of consumption. OTA platforms such as Flying Pig, Where to go, Tujia B&B, Woodbird B&B, etc. will carry out a rich form of rural “eating, living, traveling, touring, shopping, entertainment” product promotion, recommending more high-quality rural tourism products, routes and destinations, and jointly create a “leisurely countryside” in the seasons and solar terms.