The most beautiful time on earth is April, not wasting spring to walk with time. The just-concluded Qingming holiday, consumers from all over the country climbed the spring mountains, tasted spring food, enjoyed spring flowers, and visited spring bazaar, "spring economy" is full of vitality. As measured by the Ministry of Culture and Tourism's data center, the holiday three days of the country's domestic tourism reached 119 million people, according to a comparable caliber than the same period in 2019, an increase of 11.5%; domestic tourists spent 53.95 billion yuan on trips, an increase of 12.7% over the same period in 2019. The topic of "scenic spots across the country look like they have 100 million people" has become popular on social networks, and the "hot and steamy" holiday economy has revealed a number of new trends.

Following the flowers to travel, seasonal tourism programs activate people's "consumer DNA". Cherry blossoms in Beijing's Yuyuantan, azaleas in Guizhou's Bijie, peonies in Henan's Luoyang, and peach blossoms in Tibet's Linzhi. ...... With the return of spring to the earth and the revival of all living things, short-distance and long-distance tours have each shown their own styles, and hiking in the green to enjoy the flowers has become the main theme of tourism. Many places use flowers as the "medium" to create a flower-appreciation industry chain, turning "scenery" into "production value". "Flower-appreciation + lodging", "flower-appreciation + food", "flower-appreciation + travel photography", flower-appreciation economy covers a variety of modes of clothing, food, housing and transportation, providing tourists with a fusion of travel experience, and contributing to the development pattern of seasonal consumption. The festival consumption will lead to the development of all-time and all-area culture and tourism.

Strengthening the label of "breaking through the circle", "small and beautiful" destinations have shown their springtime vigor. From Tianshui in Gansu, which was "ignited" by a bowl of spicy hot pot, to Quanzhou in Fujian, which was attracted by a "hairpin wreath", the characteristic cultural tourism label has made "small places" win "big attention" and transformed the traffic into actual consumption. As tourists become younger, the network recognition of cultural tourism IP has become a key point for consumers. While grabbing the attention, popular destinations continue to optimize service details and improve the consumer experience to provide visitors with attentive service and a firm grip on economic benefits.

The combination of traditional festivals and intangible heritage culture has allowed national "trend brands" to lead the way in new consumer trends. Before and after the Qingming Festival, traditional clothing, tea culture, pottery production and other "Chinese style" elements occupied the market. Among them, the fashionable spring wear represented by the horse face dress has led to the explosive growth of the new Chinese clothing industry. Experience service products such as Hanfu dating photography, Hanfu gardening and Hanfu role-playing provide interactive and immersive consumer experiences. Traditional culture is no longer a forgotten remembrance and memories, but an "emotional code" for consumers to form identity, establish a sense of life rituals, and shape individual style.

The twenty-four seasons run through the entire year and are precious cultural treasures of the Chinese nation. The "spring economy", which continues to grow in popularity, has inspired the market to grasp the opportunities and seek business opportunities from the festival culture, to extend the chain and heat of seasonal consumption, and to change from "limited" to permanent. Of course, to tap the potential of new types of consumption and promote the sustained and steady growth of market dynamics, we should not only focus on the surface of the packaging and sensory stimulation, but also adhere to the accumulation of thin hair, continuous innovation, follow the emerging consumer concepts, expand the scope of the consumption scene, and capture the hearts of consumers with a solid and genuine experience.