General Secretary Xi Jinping pointed out that "Chinese excellent traditional culture is the crystallization of wisdom and the essence of Chinese civilization, the root and soul of the Chinese nation, and the foundation for us to stand firm in the cultural turbulence of the world." Colleges and universities, shouldering the mission and task of educating people for the Party and the country, should organically integrate the excellent traditional Chinese culture into the whole process of talent cultivation, put the shaping of values in the first place of talent cultivation and cultural construction, and strive to educate people by culture.

Chinese outstanding traditional culture is an important cornerstone of youth cultural confidence. Excellent traditional Chinese culture is the rationality and survival wisdom of the Chinese nation precipitated in the long history of more than 5,000 years, which contains a wealth of philosophical ideas, humanistic spirit, values, moral norms, and the deepest spiritual quest of the Chinese nation, and is the rich nourishment of the Chinese nation's unceasing survival and development, which is the cultural root and cultural gene that must be inherited by us from generation to generation, and is also the profound foundation for our firm confidence in our path, theory, system and culture. Colleges and universities should fully interpret the excellent traditional Chinese culture and inherit the traditional culture. They should be integrated into the teaching of ideological and political courses and professional courses in a subtle way, build up a three-dimensional, full-coverage and distinctive curriculum system of Chinese excellent traditional culture, create gold-medal courses, forge gold-medal lecturers, and tell the Chinese story in a vivid, sensible and friendly way, so as to make the "roots" of Chinese excellent traditional culture solid and deep, and further enhance the sense of national cultural identity of the young students. Colleges and universities should fully release cultural vitality and let culture "go out". "Integrity and good neighborliness" is the way of life of Chinese people, "harmony and difference, beauty and commonality" is the Chinese people's attitude towards interaction, and "when the Great Way rules, the land under Heaven belongs to the people" is the responsibility of Chinese people to seek a commonwealth for the world. Colleges and universities should have both traditional sentiments and international perspectives. Relying on platforms such as Confucius Institutes, summer schools, foreign exchange bases, and special exchange programs, they should allow young students to participate in the creative transformation and innovative development of the excellent traditional Chinese culture, promote the international integration of the excellent traditional Chinese culture with self-confident and open attitude, cultivate the youth's cultural self-confidence with the excellent traditional Chinese culture, and promote the national cultural self-confidence and self-reliance with the cultural self-confidence of the young people.

The spirit of unity and struggle among young people is firmly tied up with the excellent traditional Chinese culture. Chinese excellent traditional culture contains "brothers of the same mind can cut out gold", "triumphs comes when leaders and followers share the same goal", "people united can move the mountains", "the time is not as good as geographical advantage, geographical advantage is not as good as unity between people" and other simple truths which embodies the ideology, value orientation, spirituality and social customs of the Chinese nation of continuous self-improvement and unity and hard work. Throughout the long history of Chinese civilization, the Chinese people have always been united in their efforts to establish a unified multi-ethnic state, forming a large family of the Chinese nation that helps each other and nurturing the great spirit of unity. The Chinese nation has grown and risen from trials and tribulations, relying on the winning strategy of unity and struggle. Colleges and universities should cultivate young people who are "united in struggle" in the new era, and further draw on the power of unity and struggle in the excellent traditional Chinese culture. With the patriotic sentiments of "to seek the benefits of a country’s life and death, should one avoid it due to misfortunes and blessings?", "be the first to bear hardships and the last to enjoy forts", we need to help young people to set up a great ambition to strive for the country's wealth and strength, the revitalization of the nation and the happiness of the people, and with the striving spirit of "success only comes through hard work", "the movement of the heavens is strong, and as an virtuous man, you should emulate this characteristic of the heavens and the earth, and constantly strive for progress and development" we help young people to cultivate a positive attitude toward life. Colleges and universities should also be closely linked to real life, relying on excellent traditional cultural resources to carry out practical activities such as social surveys, production and labor, volunteer services, public welfare activities, etc., so as to give young students a greater sense of gaining, better inherit the national genes and traditions, and consciously integrate patriotic sentiments, aspirations for a strong nation, and actions to serve the nation into practical actions to adhere to and develop socialism with Chinese characteristics, to build a modernized socialist cultural country, and to realize the great rejuvenation of the Chinese nation.

Activate the cultural genes of young people's moral cultivation with the excellent traditional Chinese culture. The report of the 20th CPC National Congress points out that it is necessary to implement the project of civic moral construction and carry forward the traditional Chinese virtues. Traditional Chinese virtues are the fine moral codes and behavioral norms inherited by the Chinese nation from generation to generation, and have accumulated the rich spiritual pursuit and practical wisdom of the Chinese nation. Colleges and universities should give full play to the role of the main position of ideological leadership, the excellent traditional Chinese virtues into the education system, with the excellent ideas of traditional Chinese virtues and deep emotions to inspire students, infect students, educate students, and vigorously promote the construction of social morality, occupational morality, family virtues, personal integrity. Create campus culture and guard the main battlefield of educating people with traditional virtues. Colleges and universities can use libraries, cafeterias, etc. as spaces for moral education, and carry out cultural activities such as "Salute to the Excellent Traditional Chinese Culture" and "Recitation of Chinese Classics", so as to make the moral norms integrated into the daily lives of young students, and subconsciously improve their moral qualities and ideal personalities. We should integrate practical resources and be the main force in educating people on traditional virtues. Colleges and universities should make full use of multiple resources, organize practical activities both on and off campus, and give full play to the educational functions of cultural centers, memorial halls and museums at all levels, so as to promote young people's understanding of the virtues of the world, public morality and private morality, and to raise the moral standard and civilization of young people, through seeing with their own eyes, listening with their own ears, and doing it with their own hands.

Fully drawing on the nutrition and wisdom of the excellent traditional Chinese culture and showing the unique charm of the excellent traditional Chinese culture in creative transformation and innovative development is a compass for the implementation of the fundamental task of establishing moral education, a roadmap for practicing the mission of educating the people for the Party and the country, and a precise countermeasure for a special period of time. We should explore the vitality of Chinese traditional culture with a historical perspective, activate its innovative power with an epochal perspective, and deepen its appeal with a future perspective. Colleges and universities should be firm in cultural self-confidence, take up the mission, make vigorous efforts, deepen the understanding of the fundamental question of "what kind of people to educate, how to educate people, and for whom to educate people", tap into the permanent charm of Chinese excellent traditional culture and the elegance of the times, and lead the majority of young people to strive for the creation of a new culture belonging to our era, so that the ideological value of the excellent traditional culture can be put into the minds and hearts of the people, and the fundamental task of cultivating people with moral integrity can be realized.