On January 18th, the Ministry of Culture and Tourism held a media conference, in which the responsible comrades of the Ministry of Culture and Tourism, the relevant departments and bureaus of the State Administration of Cultural Heritage, and representatives from Nanjing in Jiangsu Province, Changsha in Hunan Province, Liuzhou in Guangxi Province, and Yulin in Shaanxi Province introduced the situation of the Spring Festival themed cultural and tourism activities in the year of 2024, namely, "Spend the New Year in Happiness".
In order to give full play to the unique advantages of culture and tourism in creating a festive atmosphere, stimulating economic consumption, promoting social harmony, and enhancing the people's sense of happiness and accessibility, the Ministry of Culture and Tourism organized and carried out the "Celebrate the Chinese New Year with Joy" Spring Festival 2024 from January 18 (the eighth day of the eighth month of the Lunar Calendar) to March 11 (the second day of the second month of the Lunar Calendar) themed cultural and tourism activities. The event consists of 25 main activities in 7 sections, covering a wide range of areas such as cultural and artistic performances for the benefit of the people, public service activities, non-heritage experience and display, tourism and leisure consumption, ice and snow study and travel, exhibitions and displays of cultural museum exhibitions, and international and domestic interactions, etc., enriching the holiday life of the people with high-quality cultural and tourism products and meeting the various needs of the people for celebrating the Lunar New Year.
The "Culture Welcomes Spring and Art for the People" section, focusing on the field of culture and art, will hold activities such as the Spring Festival Performance and Broadcasting Season of National Art Troupes and the "Beauty in the Gathering - Exhibition of Works from the Collection of National Art Museums", as well as launching the "Literary and Artistic China" Spring Festival Special Programs, which will fully display the achievements of the prosperity and development of socialist art and culture through a wide range of art forms such as operas, drama, music, dances, and fine arts.
The "Spring to Every Family" section, focusing on national mass cultural activities, will jointly launch a series of "Village Evening" display projects, through the North and South New Year's Eve "Village Evening" relay live broadcasts, "I will hold the Village Evening", "Appreciation of New Year's Eve paintings for the Coming Year", etc., to show the local atmosphere, folk customs and humanities of various places, and to publicize and carry forward the culture of the Spring Festival.
The "Intangible Heritage Culture in the New Year" section, focusing on the protection and inheritance of intangible heritage and practice, "culture into ten thousand families - live streaming hometown year", "New Year's paintings into ten thousand families - the happy Chinese New Year", "the ancient city over the New Year", "Dragon lanterns to welcome the new year", "Dance China Dragon" - dragon dance parade and other exciting folk cultural activities will be staged around the country, Hunan, Jiangsu, Guangdong and other places will be organized in a series of main venue activities.
The "Travel during New Year Vacation" section, focusing on traveling and vacation tourism, will launch a series of study tourism special courses, boutique routes and themed activities, around the theme of "Joyful Spring Festival" to carry out "joyful ice and snow tourism season", "my hometown has treasures", "the new year tour, the new year's custom" and other series of tourism promotional activities.
The "Benefiting Enterprises and Delighting the People to Celebrate the Chinese New Year with Joy" section aims to meet the new demands for cultural and tourism consumption during the Chinese New Year, and will widely mobilize cultural and tourism enterprises and institutions around the country to create a national Chinese New Year cultural and tourism consumption month, launch the "Hundred Cities and Hundreds of Districts" action plan on financial support for consumption, and organize activities such as "Colorful China, Qualified Goods for Spring Festival" and "Tour and Purchase of the Countryside", so as to give the people and enterprises real benefits.
The "Cultural Museum in the New Year" section, focusing on cultural exhibitions and displays, museums, libraries, intangible heritage museums in the New Year series of activities will be staged one after another, each with a distinctive theme of exhibitions, colorful experience of New Year's Eve and reading activities, will further expand the Spring Festival cultural experience space for viewers and offer a "cultural New Year's gift".
The "Joyful Spring Festival" section will organize nearly 500 diverse exchange activities in nearly 100 countries and regions overseas, and the "Global Lantern Lighting Activity" in more than 20 countries, while continuing to carry out the "Hello, China!" national tourism image promotion activities.