On April 7th, in Zhengzhou City of Henan Province held the National “Internet+Tourism” Development Forum and 2021 Henan Smart Tourism Conference. Du Jiang, vice minister and member of leading party group of the Ministry of Culture and Tourism, and He Jinping, vice governor of Henan Province, attended and delivered speeches. The Cultural Exchange Organization of Presenting China to the World attended the conferences.
Du Jiang says that along with the development of a new round of technological and industrial revolution, “internet+” has been integrating with industries and new industries, modes and businesses are crated thusly, all of which promote high-quality development and the transformation and upgrade of tourism. Digital transformation for tourism is also being accelerated. “Deepening mass tourism and smart tourism, innovating tourism products system and improving consumption experience” is written in the Outline of the 14th Five Year Plan and the 2035 Long-range Objective for National Economy and Social Development of the People’s Republic of China. Guidelines on Deepening Internet+Tourism to Promote High-quality Development of Tourism is established by 10 ministries and departments including the Ministry of Culture and Tourism and National Development and Reform Commission. In these 2 documents, it’s stipulated that the government should promote the smart tourism which is digital and based on the internet; have a clear understanding of the development direction of “internet+tourism”; be included in the construction of a new type of smart city and digital villages to be sure that digital service is available in all areas; guide the innovation of public service mode with the improvement of concinence and service as a direction; make apps and interface specialized for senior citizens and people with special conditions; speed up the integrated development both online and offline; enable cultural and tourism resource to be more "alive" with the help of digital technology; improve the quality and upgrade of tourism consumption; encourage the enterprise to be innovative and push enterprises to be the ones to push forward "internet+tourism" and the digitization, transformation and upgrade of tourism.
The theme of the activity was “smart tourism and good life”. Guests from governments, enterprises and research institutes analyzed the current development, tendancy and challenges of the “internet+tourism” from multiple angles. The data center of the Ministry of Culture and Tourism established the National Development Report on “Internet+Tourism” and held supporting activities including the exhibition and the experience of smart tourism. Experence is shared by many departments and companies including but not limited to Henan Province Cultural and Tourism Department, China Tourism Group, China United Network Communication Group, Trip.com Group and Meituan.
More than 200 people attend the forum, including representatives of relating national ministers and commissions, stuff members of cultural and tourism departments of provinces (districts and cities), reform and administrative departments, industrial associations and enterprises.
The next step for the Ministry of Cultural and National Development and Reform Comission is to carry out their own responsibilities to do trace analysis, coordination, guidance and to deepen the develop “internet+tourism” so as to promote smart tourism.