On June 8th, as an important component of 2021 “China Tourism and Culture Weeks”, “Tourism and Rural Development” Forum is hold in Yinchuan. Participators are Toumazis Antonios, Cyprus ambassador in China, Duan Zhouwu, the director of Cultural Exchange Between China and the World Center, head of Cultural Exchange Organization of Presenting China to the World and Can Ju, the deputy director of Department of Culture and Tourism of autonomous regional level and head of Ministry of Culture and Tourism.
The forum focuses on the strategic task of rural revitalization for a new era and the theme of “tourism and rural development”. The forum invites representatives of culture and tourism institutes in China from Russia, Japan, Turkey, Italy, Republic of Korea, Singapore and other countries as well as Chinese representatives of culture and tourism institutes in foreign countries, representatives of some cities and of Departments of Culture and Tourism in more than ten provinces including Heilongjiang and Jiangsu, people in charge of culture and tourism enterprises from home and abroad, experts and scholars in the whole industries. More than a hundred of guests attend the forum on-site or online. They discuss and explore various ways for China to develop rural tourism and to build beautiful Chinese villages.
In the keynote speech, Duan Zhouwu shares with audience experience and specific measures of how the Center of Cultural Exchange Between China and the World implementing general secretary Xi Jinping’s spirit of important speeches of “tell China’s stories well, spread China’s voice well and present a real and all-round China”. He stresses that tourism is already a good and real example of what is happening in China. Since they work in a headquarter providing content for other institutes, he and his colleges need to build a system for content, write Chinese stories step by step in a planned way, offer material and resource for Chinese stories, strive to form a series of Chinese stories, create and nurture an outstanding “Chinese story” brand, create a mark of “tell Chinese story well” and enable these stories to represent contemporary value and fignificance to the world to improve international influence.
Zheng Lin, vice-chairman of Inbound Tourism Branch of China Association of Travel Services, Zeng Bowei, director of the Research Center of Chinese Tourism Economy and Policy of Beijing Union University, Chen Zupin, the president of Huazheng Cultural Tourism Corporation, Lei Lei, the director of propaganda department of municipal Party committee of Longquan City in Zhejiang Province, Xie Yaping, professor in Sichuan Fine Arts Institute, Li Liangyi, a famous tourism expert of Singapore, Zheng Bingxiong, professor of Department of Tourism Management of Soonchunhyang University, and many other guests attend the forum. They are a part of the keynote speech and participate an on-site telephone interview. They also share their ideas and practical experience of how to develop rural tourism and promote “beautiful village” construction.
Yoshihiko, the director of Japanese Culture Center in Beijing, Liu Haoyu, the representative of China Representative Office of Italy National Tourism Administration, Xiao Xiayong, the director of China Culture Center in Sydney and of China Tourism Office in Sydney, and Dai Shishuang, the director of China Tourism Office in Seoul, analyze respectively the current condition and experience of tourism in Japan, Italy, Australia and Republic of Korea.
It’s significant for the forum to explore methods to transit from “crisis” to “opportunity” and to promote high-quality rural revitalization for a new era.