On January 7, 2020, the promotion conference for the 2020 Shanxi Culture and Tourism Year of China was held in Beijing. More than 200 people attended the event, including representatives from Beijing Municipal Bureau of Culture and Tourism, Shanxi Provincial Department of Culture and Tourism, and Beijing travel agencies, travel industry associations, travel e-commerce companies, and self-driving car enthusiast clubs. At the promotion site, the two sides of the main venue were decorated with Shanxi New Year's custom exhibition boards and Shanxi characteristic intangible cultural heritage display boards, which were bustling and full of New Year's flavors, creating a lively scene of the Folk Customs Street. The rich interactions of the shopkeeper, the God of Fortune, and the children ...... made the guests immersed in the scene, and they could obtain the lucky bags through the on-site interactive mini games, guessing lantern riddles and quizzes on New Year's customs, etc. The golden treasures inside the bags could not only exchange for gifts of the intangible heritage street, but also have collective value.