Recently, the large-scale cultural variety show Yellow River Culture Conference, directed by the State Administration of Radio and Television and the Yellow River Conservancy Commission of the Ministry of Water Resources, led by Shandong Radio and Television and co-produced by radio and television stations in nine provinces along the Yellow River, was broadcasted and gained a warm response. The program invited 99 Yellow River culture enthusiasts as contestants to answer questions and dig deeper into Yellow River culture, Yellow River stories and Yellow River characters through question and answer competition, guest stories and mentor explanations. Since its broadcast, the program has achieved good social effects and dissemination effects, and won the love and recognition of the general audience, especially the young audience. "It's really amazing that the Yellow River feeds such a diverse biome" "It's amazing that vinegar and wine were the same thousands of years ago" "The stage of leaping over the Yellow River is too spectacular"...... the program is close to the needs of young people and guides the positive expression of youth groups, forming a good linkage effect among the audience.
The "Yellow River Culture Conference" popularizes the knowledge of Yellow River culture and discusses the Yellow River in the past and present through intense quiz sessions, which not only covers the local customs, intangible heritage culture, poetry and cultural relics of the areas along the Yellow River, but also demonstrates the fruitful achievements of ecological protection and high-quality development of the Yellow River Basin in the new era; it not only eulogizes the spirit of the people of the Yellow River who have persisted in relentlessly improving the ecology by treating the sand and water, but also paints a beautiful picture of the happy life of the people of the Yellow River Basin in the new era. In the setting of the competition system, Yellow River Culture Conference has set up several links for the contestants to compete. In the selection of topics, the program focuses on the combination of ancient and modern, digs out the content from the Yellow River culture that is closely related to the contemporary culture and the spirit of the times, and refines the anchor point of the Yellow River story in the details of the guests' narratives to show the good life of the people in the Yellow River Basin area in the new era. This kind of combination with the actual mode of the question, in a warm, intuitive way, vividly interpreted the Yellow River under the nurture of the Chinese people's self-improvement, resilience and unyielding national character, but also shows the Yellow River flows through the region of the people's arduous exploration. From the magnificent Hukou Waterfall to the quiet and beautiful Yellow River Delta, from the three generations of sand management in the Mao Wusu Desert to the Sanmenxia Water Conservancy Hub of the Yellow River, from the robust and exquisite "Horse Treading Flying Swallows" to the Mogao Grottoes' "Library on the Wall", the vastness and depth of Yellow River culture can be seen in all of them.
Vivid content, sincere emotion and strong storytelling are the outstanding features of "Yellow River Culture Conference". The contestants and guests invited to the program are all Yellow River culture lovers and person who has experiences related to it, they come from all over the world, with different identities, there are the seventy years old man who participated in the Yellow River rafting in past years and is still fit today, there are generations after 80s who completed the Yellow River hiking journey alone in one year, there are the national gold medal tour guide who is the "first person to live broadcasting on Taishan", and there are Tibetan youths who record the scenery of the Tibetan area and publicize the Yellow River culture with video cameras, post-doctoral students in history, Yellow River documentary directors, ordinary Yellow River workers, retired scouts, civilian police, high school students, etc. ...... What they all have in common is that they love the Yellow River, feel the culture of the Yellow River from their own point of view, and pass on the spirit of the Yellow River with their own efforts, which fully explain the spirit of the Yellow River and every Chinese person. The scholars' explanations are simple and profound, expanding the rich connotation and contemporary value of the Yellow River culture in a deeper direction. The intrinsic narrative perspective of "My Mother River and I" runs throughout the program, triggering a strong willingness to watch and emotional resonance among viewers. More importantly, the guests, scholars and their stories from all over the country also fully demonstrate that the Yellow River does not only belong to the nine provinces along the Yellow River in the geographical sense, but it is also the root and soul of the Chinese nation, and the source of the spirit of every Chinese people.
The Yellow River Cultural Conference also reflects a distinctive sense of the times and innovative features. The program focuses on highlighting the elements of diversity, strong interaction, youthfulness and fun in the form. For example, the on-site sand painting display, Yellow River themed rap competition, and scenario performance are all enjoyable ways of expression for the audience, which are loved by the young audience. Through technology and creativity, the creators show the magnificent beauty of the Yellow River as well as the deep heritage and unique charm of Yellow River culture in an immersive and panoramic way, which provides the audience with an audio-visual aesthetic experience rich in ornamental and artistic infectiousness, and also embodies the creative transformation and innovative development of traditional culture. In addition, the stage design of the program takes the streamlined Yellow River landscape as the basic scene, which is atmospheric and fashionable, and the text and choreography complement each other with great craftsmanship, which expresses the aesthetic character in line with the theme of the Yellow River culture, and also demonstrates the program's continuity and strong vitality.
The Yellow River Culture Conference describes the Yellow River culture as a whole in the form of a variety show, unearths the rich spiritual connotation and contemporary value of the Yellow River culture, presents the fruitful achievements of ecological protection and high-quality development of the Yellow River Basin in the new era in an all-round way, and depicts the happy life of the people in the Yellow River Basin in the new journey in the new era, which provides inspiration for the current cultural programs to continue the Chinese cultural lineage and strengthen the cultural self-confidence.