Jointly presented by CCTV, the Ministry of Education and the State Language and Literature Commission, the ten-episode program 2023 Chinese Poetry Conference has been continuously broadcast on CCTV-1 evening prime time 20:00 slot on the CCTV Comprehensive Channel since January 25, 2023, bringing to the national viewers a poetry feast with technical level, artistic height and cultural temperature. As an independent and original large-scale cultural seasonal program of CCTV, Chinese Poetry Conference has lasted for eight years without losing its charm. It's not easy to be famous, but it's even harder for the ratings to stay the same. What is the secret of the eight seasons of Chinese Poetry Conference?
The ten theme words salute the spirit of the times and unite the spiritual strength of hundreds of millions of people.
2023 Chinese Poetry Conference continues the theme planning of the seventh season, integrating the spirit of the times into the program creation, and extracting ten keywords of "joyful, taste-seeking, combustion, cold and hot, master., originally, heart, the world, ten years, and far away" from the changes of the times, the progress of China, and the people's voices. By focusing on the theme of each program, the program highlights the classic imagery of ancient poems and the keywords of the times. Focusing on the ten keywords, the program connects family and country, sports, rural revitalization, scientific and technological development and other aspects of the times, in order to uplift the hearts of hundreds of millions of people in a warm and emotional way, to gather spiritual strength, to cultivate cultural self-confidence, and to release the power of China.
In the program, astronaut Liu Yang sends an invitation from space, asking everyone to give two lines of poetry to the photo she took when she left the capsule. The program cleverly combines major scientific and technological achievements with national cultural confidence, realizing the perfect fusion of national collective memory and the significance of the times. 2022 Beijing Winter Olympics champion Su Yiming's newly developed skiing action is named "Geese Taking off in the Snow", a poetic blend of poetry and sports, giving sports an Eastern-style romance. ...... 2023 Chinese Poetry Conference tells China's story and unlocks China's image with ten themes, offering a grand poetic tribute to the times and the people.
A multi-dimensional fusion of ideas + art + technology, creating a new experience of immersive poetry.
2023 Chinese Poetry Conference is based on traditional culture, deepening the integration of thinking, through the "thought + art + technology" three-dimensional upgrading, to give the traditional poetry culture a more fashionable way of expression and more sound immersion experience, with high-quality content supply, to further enhance the general people's sense of cultural well-being and sense of access.
As this year's most unique and innovative question type with the most audiovisual impact, the "Scenario Joint Answer" invites the audience to meet with the thousand-year poetry and have a dialogue with the thousand-year history through immersive interpretation, and creates an immersive experience of the excellent traditional culture for the audience, realizing a perfect combination of audio-visual language technology and the performing art of the stage space. This dynamic, figurative, visual, three-dimensional and modern theatrical expression not only activates the vitality of traditional culture, but also strengthens the historical foundation of cultural self-confidence and the realistic possibility of telling a good Chinese story.
From the real-life restoration of the New Year's Eve scenes of children enjoying lanterns, setting off firecrackers, picking plum branches and pulling ice beds in the Fortune Year's, to the real-life construction of the Riverside Drawing of Qingming that allows guests to stroll along the banks of the Bianjing in search of historical memories by way of entering into the painting ...... Holographic avatar Su Shi, which was jointly created based on ancient documents and digital technology, made his debut at this season's General Assembly, and interacted with the on-site host and contestants in real time with the help of MR mixed reality technology. The stage has a sense of history, technology, fashion and the future, with the overlapping of the ancient and the modern, both real and unreal. This new sensory experience with great visual impact is in line with the new aesthetic expression of people nowadays, which makes Chinese Poetry Conference realize the leap from the first stage focusing on the competitive knowledge expression layer, to the second stage emphasizing the interactive experience layer of storytelling and scenario, and then to the third stage focusing on the visual immersion layer of virtual reality, and builds a bridge between the ancient and the modern, the traditional and the modern, the classic and the popular, technology and art, and abstract and figurative.
Honoring the greatness in ordinary life, the content is closer to the people and their lives.
With poetry as the core, people as the platform, and real life as the purpose, 2023 Chinese Poetry Conference lets the beauty of classical Chinese poetry come into the times, into the people, and into life, and lets the ancient poems really fire up and become new at the present time.
Adhering to the concept of "open the door", the program team always focuses the camera on the hundreds of millions of people's passion for poetry, truly practicing the creative direction of "people-centered". At the same time, the spirit of the times, cultural values, personal struggle and other elements are integrated into the storytelling of the contestants, presenting the audience with a vivid, three-dimensional, positive image of Chinese people. Such as the forest firefighters involved in the rescue of Chongqing mountain fire, used "as long as the generals of the Dragon City is still there, he will never let the soldiers and horses of the Hu people passing through the Yin Mountain" to explain the loyalty and mission; Gu Jianlin's ambition is to serve the country by aviation, he used "I can go to the nine heavens to pick the moon, can go to the ocean to catch turtles, and sing the triumphal song in talking and laughing" to inspire himself...... The rich characters show the penetration and inheritance of traditional culture in three dimensions, allowing the audience to see the "big time" in the "little character".
In addition to letting poems enter into ordinary people's homes, the program also lets classic poems enter the people's daily life, adding cultural colors to the people's happy life and making classic poems become the classic, aesthetic and popular culture around the people. The Chinese Poetry Conference extends poetry to the vastness of the sky and the land of China, to the production site and the fields, and each issue is selected with a sense of reality, so that poetry can collide brilliant sparks in the bustling life.
Diversified life also carries poems. By depicting the mood of poems on T-shirts, canvas bags, placemats, lampshades and other kinds of daily necessities, life becomes a canvas for displaying poems, which vividly interprets that life has its own poetic meaning. Folk intangible cultural heritage inheritors and craftsmen pay tribute to classic poems with their skills. Among them, there are non-heritage skills such as batik, leather carving, fish lanterns, ironwork, etc., as well as folk crafts such as pancake flowers, ground color painting, wool felt, etc., which allow the audience to immerse themselves in the life scenes and perceive the immortal charm and new elegance of the intangible cultural heritage skills.
After eight years of precipitation, Chinese Poetry Conference has always adhered to the righteousness and innovation, using innovation to guard the roots of Chinese culture, truly practiced "keep the rules of the ancients, open a brand new situation", successfully practiced the creative transformation of the Chinese outstanding traditional culture and innovative development of the times, and ultimately became an "evergreen tree" on the screen for eight years with unabated charm.