Introduction of the Organization

Introduction of the Organization

Cultural Exchange Organization of Presenting China to the World is an official cultural exchange organization specializing in conducting China’s public diplomacy, with international communications on culture, tourism, and economy as the cores to create an overall promotion of the images and influences of Chinese cities. We have rich experience in city marketing, professional abilities in creative planning, rich media and channel resources, innovative marketing conceptions, and mature marketing and communication systems.


We always take “Unveiling the influence of city brand and improving the competitiveness of cities” as our mission by following the spirit of “authority creates influence”. We hope to promote Sino-foreign cultural communications, push forward international communication and cooperation in trade and economy, improve the overall image of Chinese cities, expand the international popularity, reputation, and influence of Chinese cities; meanwhile, we wish to make new advances on all fronts of Chinese cities in terms of attracting foreign investments, conducting cooperation in trade and economy, and tourism development through the rich resources and mature experience at home and abroad that we have accumulated in conducting Sino-foreign cultural exchanges in the past years.


Under the long-term and huge supports from the Ministry of Culture and Tourism of the People’s Republic of China, Cultural Exchange Organization of Presenting China to the World established the theme of its activities as “The Most Beautiful China”. It follows the principles of promoting excellent Chinese culture, speeding up prosperity and development of cultural career of the nation, advancing Sino-foreign cultural exchanges, strengthening the friendships and exchanges between people of the world, pushing forward international exchanges and cooperation in trade and economy, securing a greater say for China in international affairs, and realizing the great Chinese Dream. It serves as a window for China and the world to know about each other.


Ever since its founding, this organization has been receiving supports from relevant ministries and commissions like the Ministry of Culture, Ministry of Foreign Affairs of the People’s Republic of China, the State Council Information Office of the People’s Republic of China, Chinese People’s Association for Friendship with Foreign Countries and embassies in China. Our organization has won social reputation. Therefore, we will continue to make outstanding contributions in promoting excellent Chinese culture, carrying forward Sino-foreign cultural exchanges, improving city influences and advancing international cooperation in trade and economy via the platform of Cultural Exchange Organization of Presenting China to the World.